Ewan McKay Recruitment for Media and Technology Companies. Sales jobs and

Digital Marketing Intern

RSBC Royal Society for Blind Children

Jan 2014 - Mar 2014 (3 months)

• Content marketing for SEO: writing, researching, tagging and uploading.
• PPC (£10,000 monthly budget): setting campaigns to promote services, limiting by location, period, A/B copy testing.
• Measuring performance across website and social media to instruct strategy
• Assessment of Twitter analytics tools for the RLSB
• eMail marketing: using Mail Chimp to target different demographics according to the charity's aims; A/B testing time of day, subject, headline, etc.

Recruitment: Sales and Marketing for digital, events and media

Manu Forti Limited

Apr 2011 - Current (15 years 7 months)

Manu Forti Ltd., recruits sales and marketing professionals solely for media companies. Our aim is to deliver the highest quality candidates for the commercial side of the business including roles from publisher level to sales and marketing executive.

I match sales and marketing professionals to the best roles that suit their requirements and experience. I am always frank with candidates in providing feedback. If I feel a candidate is expecting too much in terms of position or salary then I will discuss it with them. Plus I always provide feedback to candidates about their CV and how one can best present oneself to maximise their chances of winning their dream job.

My promise to employers is that I will only forward re

Sales Director

IMS

Jul 2007 - Apr 2011 (3 years 10 months)

I managed IMS (UK)'s sales team to sell across IMS' portfolio of tools that enable publishers' sales teams to become more efficient and increase revenues.

To provide an example, a key service used by IMS' publishing clients tracks advertiser spend across competitor print and online properties. Commercial teams then use this information to prospect more efficiently and increase advertising revenues across print and online.

The UK arm of IMS was a fledgling business when I joined but now works with many publishers from the largest to the very niche.

Sales Manager

IMS UK Ltd

Jun 2005 - Jul 2007 (2 years 2 months)

IMS had recently arrived from North Amercia to open its doors within the UK and I could see that the services they provided were much more advanced than anything that existed within the UK publishing industry.

Directly, I joined IMS, made new business calls to introduce IMS' tools to CEOs, MDs, Publishers and Sales Director, and helped build the business pretty much from scratch.

Business Development

UBM plc

Jun 2003 - May 2005 (2 years)

Cross-platform advertising sales across the Built Environment portfolio of Building, Building Design, RIBA Journal and the CIOB's Construction Manager.

Ad Manager

UBM plc

Mar 2002 - Apr 2003 (1 year 2 months)

Field sales role, selling display advertising on Building magazine, the oldest B2B title in the UK and winner of multiple PPA awards.

Senior Sales - Classified Section of Property Week

UBM plc

Sep 2000 - Feb 2002 (1 year 6 months)

The Builder Group was an excellent place to start one's career owing to the strong emphasis placed upon training. Learning good sales structure has created a platform for everything else that has followed.

Property Week was firmly the No 2 title at that time, in a two-title market place, which meant that selling advertising really tested those sales skills and helped to hone them.

We enjoyed great success increasing revenues substantially. I look back on this period fondly.

Ewan McKay

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Ewan McKay

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