Evany Amor Gutiérrez
About
Detail
Social Media Strategist
Medellín, Antioquia, Colombia
Contact Evany regarding:
Flexible work
Starting at
COP50k/hour ~USD16.1/hour
Résumé
Jobs
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Marketing ManagerAcondesaNov 2021 - Apr 2023 (1 year 6 months)• Develop content strategies for various digital channels, ensuring assertive communication of brand DNA. • Creation of thematic campaigns focused on key dates for the brand, generating greater visibility and audience participation. • Work as a team with the copywriter, graphic designer, digital trafficker, account executive, social media manager and clients to guarantee the coherence and success of the projects.- Digital Project ManagerUpgradeOct 2020 - Current (6 years)• Manage the relationship with the different clients with the purpose of identifying the needs and presenting a proposal oriented to the fulfillment of their marketing objectives and brand positioning. • Prepare the different proposals for digital marketing strategies and content for the different digital channels. With the purpose of contributing to the growth of the brand's target audience. • Monitor the results of the different campaigns through analysis tools, which allows me to present reports to clients, and make the adjustments needed to improve the overall performance.
- Community ManagerJiménez CreativosMar 2018 - Oct 2020 (2 years 8 months)- Formulation of the Communication and Digital Marketing strategy for di erent brands.
Community management (health, tourism, restaurants)
Research on customer issues and trends.
Management of the content grid in a team with designers.
Benchmarking - Digital Media CoordinatorJiménez CreativosMar 2018 - Oct 2020 (2 years 8 months)• Manage the relationship with clients to understand their objectives and develop effective digital marketing strategies. • Coordinate creative and strategic projects in collaboration with the design, writing, web development, advertising and audiovisual production team. • Develop and execute the social media strategy based on the needs and objectives of our clients.
- CCommunity ManagerOct 2017 - Jan 2018 (4 months)- Call for 300 attendees to the event "Picnic Bajo La Luna"
Call for 800 attendees to the event "Stars on the Beach"
Viralization in publications (Maximum reach for Stars on the Beach:
29,751 people reached. 477 interactions and 170 shares. - Post
Picn
- Formulation of the Communication and Digital Marketing strategy. - Community ManagerFundación Grupo ApoloSep 2017 - Jan 2018 (5 months)Community Manager
Formulación de la estrategia de Comunicación y Marketing
Digital.
Convocatoria de 800 asistentes al evento "Estrellas en la Playa"
FUNDACIÓN GRUPO DE ASTRONOMÍA APOLO
SEP 2017 - ENERO 2018
Redacción (Copywriting)
Formulación de Estrategias de Comunicación
y Marketing Digital
Creación de contenido (Social Media)
Fotografía
Expresión Oral
COMPETENCIAS
Calle 107 #49e
Barranquilla, Colombia
evanyamor@gmail.com
LinkedIn: @evanyamor - Programa Univoluntarios InternshipUniversidad del NorteDec 2016 - May 2017 (6 months)- BTL dissemination strategies to publicize the projects of the program.
Strategic development of the Communications and Marketing Plan to contribute to brand positioning.
Logros:
Achievements:
Linking 300 volunteers to the di erent projects.
Increase - EEstudiante Distinguido
- RdecanoReconocimiento ListaProyectos Independientes
Education
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- EU Delivery LeadStudio XApr 2024 - Nov 2024 (8 months)
- Mass Media and JournalismUniversidad del NorteJan 2013 - Jan 2017 (4 years 1 month)
- MASS MEDIA AND JOURNALISMUniversidad del NorteJan 2013 - Oct 2017 (4 years 10 months)
- AAdvertising Creativity
- PProject Management (Agile Methodologies
- UUx Writing
- SEO Fundamentals with Greg Gifford CertificationSemrush
- Business CopywritingMcCann
- SGoogle Ads CertificationSkillshop
- GDigital Marketing FundamentalsGoogle's Digital Garage
Projects (professional or personal)
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- ““Escuela en Casa TV” Science Communication public Remote experienceMar 2020 - Sep 2020 (7 months)Education strategy in the midst of the COVID-19 crisis through community stations and content
production for the regional channel Telecaribe.
Alliance: Government of the Atlantic, Telecaribe, Simón Bolívar University, Ondas Program (Colciencias) - My name , my brand: How to build a successful profile on social networks.Universidad del NorteSep 2018
- ““Digital Marketing for Artists” WorkshopMay 2018
- CConsulting "Benchmarking" THE BIZ NATIONApr 2018
- CCommunications & MKT Start Up Grind BarranquillaMar 2018 - Current (8 years 7 months)