E

Eugene Lonski

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Head of Sales | MEDDIC Sales, New Business Development
Poland

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work
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Résumé

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  • Self-employed
    Fractional Head of Sales / GTM Consultant
    Self-employed
    Jul 2024 - Current (2 years 1 month)
    Leading GTM and sales execution projects for SaaS and technology companies across fintech, compliance, cybersecurity and hospitality tech, with focus on outbound sales, CRM structure, sales process and revenue growth across multiple markets. • Built and improved GTM motions for early-stage and growth-stage companies, including ICP definition, buyer segmentation, outbound messaging, sales process design and CRM structure. • Designed practical outbound systems covering target account selection, prospecting logic, email sequences, follow-up cadence, qualification and conversion into demos or sales calls. • Implemented CRM operating models across HubSpot, Salesforce and Pipedrive, including pipeline stages, activity tracking, deal reviews, dash
  • Admitad
    Head of Sales
    Admitad
    Mar 2023 - Oct 2024 (1 year 8 months)
    Led international sales across EMEA, LATAM and APAC, with a focus on enterprise, partner and performance marketing channels. • Built structure around a multi-region sales motion, including territory focus, sales priorities, partner opportunities and team execution rhythm. • Introduced outbound discipline through scripts, sequences, activity KPIs, follow-up rules and performance reviews. • Built deal review and forecasting routines to improve visibility on pipeline quality, next steps, risks and expected revenue. • Supported hiring, onboarding and ramp-up of SDR and AE teams across multiple markets. • Negotiated partner and co-marketing initiatives with agencies, platforms and commercial partners across multiple regions. Results: • Improved
  • P
    Sales Director
    PinMeTo
    Feb 2019 - Dec 2022 (3 years 11 months)
    Built and scaled European sales operations for a location marketing SaaS platform, turning new-market expansion into a repeatable enterprise sales motion. • Launched new markets across EMEA and built the commercial foundation: ICP, account selection, outbound motion, discovery process, CRM structure and enterprise sales playbook. • Closed enterprise contracts and managed complex sales cycles with multi-location brands, including 7-Eleven, BP, Lidl, Aldi, Mercedes, Volvo, Circle K, Santander and others. • Engaged senior stakeholders across marketing, operations, digital, customer experience, finance and franchise networks to connect product value with operational pain points. • Built the enterprise sales operating model: playbook, qualificat
  • AirHelp
    Business Development Manager
    AirHelp
    Jan 2016 - Jan 2019 (3 years 1 month)
    Owned international business development and partnership growth across airlines, OTAs, travel agents and loyalty partners, supporting AirHelp's expansion into 10+ markets. • Developed partner acquisition and activation processes, from prospecting and outreach to commercial discussions, onboarding and ongoing account growth. • Built partner pipelines across OTAs, travel agencies, airlines and loyalty programmes, mapping decision-makers, opening commercial conversations, negotiating cooperation terms and supporting partner onboarding after signature. • Represented AirHelp in partner meetings, industry events and media conversations, helping position the company across the travel and passenger-rights ecosystem. • Worked with partners on rollou
  • T
    International Sales Director
    Tally Weijl
    Jan 2011 - Jan 2015 (4 years 1 month)
    Led international retail expansion across multiple European markets, combining franchise development, country manager training, store rollout, P&L support and commercial execution. • Opened and developed franchise markets, working with local partners on commercial setup, store launch planning, staffing, training and operational standards. • Managed commercial performance across 34 stores, supporting sales targets, local execution, merchandising standards and partner accountability. • Trained country managers and franchise teams on sales execution, customer experience, reporting discipline and day-to-day operational control. • Coordinated new store rollouts with franchise partners, internal teams and local stakeholders to keep launches align