Efraín Tapage  new_releases

Good skills to: • manage international companies; • leverage the trend for increase internationalization in order to identify new business opportunities in the global marketplace; • use technology and information systems as a competitive advantage; • develop and manage multinational projects; • negotiate in multicultural environments; • approach HH.RR. management in a transnational and diverse environment; • analyze the political, economic, legal, and cultural aspects of the places where I will be operating and their implications for developing a successful enterprise; • understand the financial risks and opportunities of doing business internationally; • leverage social media and new technologies to conduct marketing research and to learn about the needs of the customers; • design sustainable marketing strategies considering the proliferation of customer segments, marketing channels, and means of communication; • understand the key principles in designing brand strategies to fence of new entrants or to challenge incumbents in traditional industries; • create world-class customer experiences in order to win the loyalty game against the competitors; • understand how to design marketing campaigns; • innovate and to be creative in order to deliver the products and services customers demand in the market; and • capitalize on the opportunities offered by digital marketing. Specialties: Country Analysis; Sales & Marketing Strategy (Digital Marketing, Market Research, Pricing, B2B, Managing Products & Brands, Consumer Behavior, etc.); International Retailing; Strategic Management & Strategy Implementation; Negotiation.