Estefany Ruvalcaba

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Marketing Assistant

Vida-Flo

Dec 2023 - Apr 2024 (5 months)

• Enhanced brand awareness by developing and managing influencer marketing partnerships. • Increased Instagram followers by 81% (from 2,307 to 4,184) by posting engaging content and managing targeted ads. • Boosted first-time customer sales by 25% following the successful planning and promotion of a grand opening event and trade show.

Marketing Strategist Intern

Piedmont Healthcare

Aug 2023 - Dec 2023 (5 months)

• Created a targeted promotional plan that showcased a deep understanding of patient acquisition funnels, earning recognition for strategic thinking and presentation quality. • Developed a comprehensive social media and email marketing strategy, receiving praise from the marketing team for its MBA-level depth and execution, far exceeding expectations. • Contributed to a 15% increase in patient inquiries by conducting market research and presenting a targeted social media and email marketing strategy, parts of which were implemented.

Marketing Intern

Earth Harbor Naturals

Feb 2023 - Nov 2023 (10 months)

• Created engaging reels and ad content, raising website traffic by 35%. • Led a product launch campaign, driving a 231% increase in Instagram followers (from 12K to 39.7K) and a 1,068% growth in TikTok followers (from 400 to 4,672). • Contributed to a 30% increase in sales through a diversity and inclusion-focused social media ad campaign on Meta and TikTok.

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Senior Partner

StartUp GSU

Sep 2022 - Dec 2023 (1 year 4 months)

• Increased website traffic by 74% by developing and launching a program website, while securing $10,000 in sponsorships and conducting business evaluations to allocate venture capital funds effectively.

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Participant

L'Oréal BOOST Program

Sep 2022 - Dec 2023 (1 year 4 months)

• Strengthened expertise in digital marketing, project management, and data analysis by completing five targeted courses in the L'Oréal BOOST program, enhancing employability and readiness for professional challenges.

Estefany Ruvalcaba

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