Esteban Rojas
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Esteban Rojas

Esteban Rojas

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CX Intelligence Specialist | BI | product manager
Bogotá, Bogota, Colombia

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Résumé

Jobs verified_user 0% verified
  • F
    CX Intelligence Specialist, Innovation Leader
    Findasense
    May 2020 - Current (5 years 1 month)
    - Responsible for integrating data and converting it into relevant insights for planning and strategy of products, services, campaigns, and user experience - Structuring an analysis of digital marketing reports improving SEO positioning, SEM, social media campaigns, communication strategy, and benchmark - Responsible for analyzing and designing strategies to improve the customer and user experience, especially in digital channels Working with: Coca-Cola, Dos Pinos, WOM, Kellogg's, Prodesa, DirecTV, and others. Responsible for integrating data and converting it into relevant insights for planning and strategy of products, services, campaigns, and user experience. Structuring an analysis of digital marketing reports improving SEO positionin
  • Grupo Semana
    Inbound Digital Creative
    Grupo Semana
    Dec 2018 - May 2020 (1 year 6 months)
    - Creative and strategic communication for MasterCard, Pernod Ricard Marketplace (Drinks & Co.), Colsubsidio (Capital Humano) and Falabella - Advertising for the inhouse brands: Dinero, SoHo, Fucsia, Jet-Set, Semana Sostenible and Alianzas. - -Mailing strategy through effective data driven execution and measurement (A/ B testing, hypothesis, data mining, etc.) -Data Analytics & inbound marketing for third party clients such as: Mastercard, Falabella, Colsubsidio (Capital Humano), Pernod Ricard y Matiz (Nutresa). -New business development, first & second party data.
  • Selina
    Social Media Manager Regional
    Selina
    Nov 2017 - May 2018 (7 months)
    - Planning and creative communication of the value proposition of the brand, its business units and services in Social Media - Communication strategies and alliances with artists, local media and entrepreneurs for events - Articulating marketing teams in the execution of communication strategies -Leading a team to provide a wholesome level of client service. -The locations that were in my charge were: * Selina San José, Selina Santa Teresa (North & south), Selina Bogotá, Selina Medellín, Selina Cartagena, Selina Montañita, Selina Cowork and SIMS (Selina International Music Summit).
  • G
    Strategic Consultant
    Grupo Andino, Marketing 360
    Jun 2017 - Jan 2019 (1 year 8 months)
    - General strategic planning - Building digital marketing strategies from the data collected - Content marketing using HTML tools, social media and website development -ATL and BTL planning focused on research and data driven strategies. -Programmatic and Artificial Intelligence implementation (partnership with artificial intelligence company poder.IO). -In-depth analysis of the market. -Find new business opportunities. -Brands that I've worked with: Cafam, Eglo, C.C. Santafe and BVC (Bolsa de valores de Colombia).
  • I
    CM - Content Planner
    ID interactive
    Sep 2016 - May 2017 (9 months)
    - Strategic content planning and brand management for Claro and Claro video - In Claro Colombia an increase in interactions of 55% was achieved. In Claro video an increase in the community of 137% and in the interactions of 114% - The temporary campaigns were implemented successfully as: Christmas and mothers Strategic content planning, content development, art direction and brand management for Claro and Claro video. Achievements: * In Claro Colombia an increase in interactions of 55% was achieved. In Claro Video an increase in the community of 137% and in the interactions of 114%. * Temporal campaigns such as Christmas and Mothers stood out as creative proposals that generated conversion and engagement.
  • Grupo Sancho
    Internship - Digital Account Management (OMD colombia)
    Grupo Sancho
    Jun 2015 - Jan 2016 (8 months)
    - Planning and digital direction - Social Media and Content Management - Elaboration and execution of strategic campaigns in SM and web * Market research and content. * Strategic Management of brands such as Pepsico, J & J, Apple, Avianca, Grupo Éxito, TQ, Diageo and Coopidrogas
  • N
    Digital Executive
    Nutshell Studio
    May 2014 - Jun 2015 (1 year 2 months)
    - Support to Social Media - Assistance to Management - Exploratory research of personal brand and competence * Content Marketing. * Brand Research. * Assistance to Management. * File (organization).
  • L
    Editor de Desarrollo
    La Rueda Eléctrica
    May 2013 - Dec 2014 (1 year 8 months)
    - Writing articles and articulating web information - Data & Analytics - Social Media * Crowdsourcing * Social Media Management. * Storytelling. * Publications in: Aló, Shock, Mallpocket and DC.
Education verified_user 0% verified
  • Universidad de los Andes
    Curso en Marketing Verde, Marketing/Gestión de Marketing, General
    Universidad de los Andes
    Jan 2017
  • Politécnico Gracolombiano
    Profesional en Mercadeo y Publicidad, Mercadeo y Publicidad
    Politécnico Gracolombiano
    Jan 2011 - Jan 2015 (4 years 1 month)
Projects verified_user 0% verified
  • L
    La Rueda Eléctrica
    La Rueda Eléctrica
    May 2013 - Dec 2014 (1 year 8 months)
    www.laruedaelectrica.com is a website that provides inspiring and insightful information for spanish speakers changemakers that want to use technology as an instrument to shape the world in which we live in.
Awards verified_user 0% verified
  • Grupo Semana
    Finalista Effie Awards Colombia 2020
    Grupo Semana
    Jun 2020
    Finalista en la categoría Data Driven Media 2020
  • Politécnico Grancolombiano
    Reconocimiento a Mejor Estrategia Digital
    Politécnico Grancolombiano
    Oct 2015
    Reconocimiento a la mejor estrategia postulante entre 15 propuestas para la categoria Mejor Campaña Integral. Campaña de adopción para el Instituto Colombiano de Bienestar Familiar.