E
Esteban Bernal
About
Detail
Commercial agent, E-commerce
Bogota D.C., Colombia
Résumé
Jobs
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- FAccount - Marketing SpecialistFI- GROUPJul 2023 - Jul 2024 (1 year 1 month)• Construct and build relationship with clients. • Coordinate and launch marketing campaigns. • Marketing Campaigns • Digital Marketing • Commercial management with B2B approach. • Customer and business relationship management. • Customer loyalty and relationship renewal. • Develop the marketing campaigns in Google ads, meta. • Social Media management for the campaigns • Email marketing campaigns • Leading projects of more than 4 people.. Results: • Improved efficiency of commercial processes. • Design marketing strategies to have the best results as possible. • Significant improvement in the customer attraction. • Establishing and improving customer relationships in a significant way. • Increase in revenues generated by sale
- FBusiness Developer Manager - Product SpecialistFI GroupJan 2023 - Dec 2023 (1 year)
- SAccount SpecialistShopee ColombiaAug 2022 - Aug 2023 (1 year 1 month)• Apply online sales and marketing strategies • Design sales strategy for customers • Coordinate and launch marketing campaigns. • Coordinate follow up meetings for customers • Analyze customer problems and needs • Identify key opportunities for improvement • Commercial support to sellers in small and medium sized companies. • Analysis of strategies and implementation of new projects to support the commercial area. • Continuous training to new and old clients linked to the platform Results: • Accomplish all of the KPI´s • Improved customer retention. • Better positioning in the market compared to the competition
Product SpecialistShopeeJun 2022 - Dec 2022 (7 months)- Trade marketingAbbottJun 2021 - Jul 2022 (1 year 2 months)
- E-commerce and Marketing InternshipAbbottJun 2021 - Jun 2022 (1 year 1 month)• Marketing brand manager for Abbott Nutrition for brands such as Pedialyte, Ensure, Pediasure. • Participate in the commercial alliance Rappi - Abbott. • In charge of leading the completion of the Abbott website linked to E-commerce. • Project leader of the Pa La Calle application working together with Kam´s • Working in the brand positioning for Abbott Nutrition with 4 different brands • Participate in the campaigns for black Friday and different brand promotions • Worked with different areas such as trade marketing and innovation. • Constant updating of the content of the campaigns and products. Results: • Key part of the Abbott-Rappi alliance • Sub-project leader for the generation of the official website for Abbott Sales. •
- Custom service agentSitel S.ANov 2020 - Jan 2021 (3 months)
Education
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- Business IntelligenceUniversidad de la SabanaJan 2022 - Jul 2022 (7 months)
- Semester abroad.Instituto Químico de SarriaJan 2020 - Jul 2020 (7 months)
- Exchange semester, business management and directionIQS BarcelonaJan 2020
- UAdministrador de negocios internacionalesUniversidad de La SabanaFeb 2017 - Jan 2022 (5 years)
- International Business Administrator Degree (GPAUniversidad de la SabanaJan 2017 - Jul 2022 (5 years 7 months)
Projects (professional or personal)
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- II also managed the search for investors for some restaurants in Bogota, and had to organisJul 2023 - Jul 2024 (1 year 1 month)
- In my experience in the comercial area I had to manage the appoinments with all of the possible clients.Just PlayJan 2023 - Nov 2023 (11 months)