Marinés Hernández Communications Specialist | Sports Journalist | Digital

Live Commerce Specialist

TikTok Shop

Sep 2025 - Current (10 months)

Responsible for the planning and execution of sales-driven live streams, real-time community management, and handling customer objections throughout the purchasing process. Includes the optimization of offers and presentation structures to increase average order value and generate revenue through the commercialization of natural health products.

Digital Content Strategy

TikTok Shop

Sep 2025 - Current (10 months)

Development of strategic scripts for live streams and short-form videos focused on engagement, positioning, and conversion. Includes the analysis of key metrics such as retention rate, CTR, and conversion rate to optimize content performance, refine hooks, and strengthen calls to action, aligning communication with commercial objectives.

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Content Creator - Project Manager

Snack Creative Hub

Aug 2024 - Dec 2025 (1 year 5 months)

- Designed and executed content strategies for brands like Andilab Farma and Laboratorios Portugal. - Produced multimedia content for Instagram, boosting engagement and brand visibility. - Managed project timelines and coordinated with designers, copywriters, and clients.

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Radio Host

HOT 94.1 FM CENTER

Jan 2023 - Mar 2025 (2 years 3 months)

- Hosted "Esto no es Juego", a live show covering sports and entertainment. - Engaged with listeners and interviewed athletes and public figures live on air.

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Chief Of Staff

Ian L. Paterson Ventures

Jan 2022 - Apr 2022 (4 months)

Analyzing and suggesting potential Capital Pool Companies as investing opportunities. Organizing weekly meetings. Direct communication with staff members and potential clients via email and sales calls.

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Account Manager - Email Marketing specialist

Email for eCom, Nomad Integrated Media, Fleaple

Nov 2021 - Jul 2024 (2 years 9 months)

- Led cross-functional teams to build email marketing campaigns for e-commerce brands. - Specialized in platforms like Klaviyo, Mailchimp, and ActiveCampaign.

Virtual Assistant

Valatam

Oct 2021 - Nov 2021 (2 months)

Creating and organizing email marketing campaigns for agencies focused on creating said campaigns for a variety of ECommerce businesses. Constant communication between the agencies and their clients.

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independent Business Owner

Mar 2019 - Sep 2021 (2 years 7 months)

Perform as an Independent Distributor for several Worldwide Companies, in charge of growing the Latin American market, selling and positioning their products and financial services. Managing and leading teams of over 75 distributors and clients.

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Field Reporter

DIRECTV Sports Venezuela

Oct 2016 - Oct 2018 (2 years 1 month)

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Radio Anchor

DIRECTV Venezuela - Circuito X

Apr 2016 - Oct 2018 (2 years 7 months)

Professor

Monteavila University

Sep 2015 - Mar 2016 (7 months)

1090AM and 90.3FM signal, assuming the communicational and informative lead of the main disciplines of Venezuela and the world Created the first university festival of Venezuelan theater. The festival had two editions in which 15 theater groups participated, having the opportunity to perform in the most important stages of Caracas. Experience in executive and field production, as well as in the communications of the event. Design of the plans offered to potential clients of the brand as well as the approach and communication with them.

Radio Achor

Circuito Unión Radio

Feb 2015 - Mar 2016 (1 year 2 months)

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Creator

Festin Cajanegra

Jan 2015 - Jul 2016 (1 year 7 months)

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Sales Manager

Producciones DDH

Feb 2014 - Jul 2014 (6 months)

Intern

El Abonado

Oct 2013 - Jan 2014 (4 months)

Marinés Hernández

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