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Erin Free  new_releases

About

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Marketing Analyst
Pennsylvania, United States
Contact Erin regarding: 
work
Full-time jobs
Starting at USD100k/year

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • O'Reilly Media
    Marketing Analyst public Remote experience
    O'Reilly Media
    Apr 2022 - Oct 2024 (2 years 7 months)
    Led seamless migration from Universal Analytics (UA) to Google Analytics 4 (GA4) ahead of UA depreciation, aligning accurate data collection for product and marketing team goals.

    Managed and enhanced Google Tag Manager (GTM) across the SaaS platform and marketing websites, helping standardize tagging efforts and unify KPI definitions across teams.

    Led QA of GTM implementations for high-impact campaigns, product launches, and A/B tests in collaboration with engineering teams, empowering stakeholders to make timely, evidence-based decisions.

    Developed 15+ KPI reports and numerous ad hoc reports for marketing and product teams, enabling deeper insights into user behavior while helping guide strategic decisions
  • D
    Marketing Engineer public Remote experience
    Driven Data
    Feb 2021 - Feb 2022 (1 year 1 month)
    Managed website tracking for 50+ automotive clients, serving as the primary point of contact for: troubleshooting tagging, automation software issues, and assisting in launching new offers.

    Resolved catalog and feed issues across Meta and Google Shopping, keeping time-sensitive advertising running smoothly. Improved the catalog match rate by 2.5%, enhancing inventory accuracy across dealerships.

    Created custom conversions, monitored campaign KPIs, and optimized digital strategies based on performance insights, resulting in more successful ROI across digital advertising efforts.
  • Corvias
    Occupancy Digital Marketing Manager public Remote experience
    Corvias
    Nov 2017 - Jul 2020 (2 years 9 months)
    Led digital marketing efforts for 15 Military housing locations in collaboration with local leadership, increasing occupancy rates to over 95% across the portfolio. Presented monthly KPI reporting to local Operations Directors and quarterly reporting to company leadership.
  • B
    Digital Marketing Manager
    Brasco
    Oct 2016 - Nov 2017 (1 year 2 months)
    Led multi-channel digital marketing strategy for all agency clients across Google Ads, Meta Ads, and SEO, aligning campaign execution with client business objectives, directly contributing to a 225% revenue increase for a key client within 9 months by optimizing spend across channels and refining audience targeting.

    Managed the agency's digital marketing efforts, increasing leads by 150% in 9 months.
  • S
    Digital Marketing Assistant
    Sprout Media Lab
    Aug 2015 - Sep 2016 (1 year 2 months)
    Using SEO tactics, helped over 50 clients reclaim their online local marketing presence, aiding in digital marketing strategy effectiveness.
  • Webstreak
    Digital Coordinator
    Webstreak
    Aug 2014 - Jun 2015 (11 months)
    Managed Google Ads campaigns, including developing and training on QA processes for the agency, resulting in using marketing dollars in the most effective way for the client.
Education verified_user 0% verified
  • Lebanon Valley college
    BS in Digital Communications
    Lebanon Valley college
    Aug 2010 - May 2014 (3 years 10 months)