Erika Alves Ferreira Head of Marketing an Business Development

Market Developer manager latam

Branch

Sep 2021 - Dec 2022 (1 year 4 months)

- ▪ Lead all marketing and go-to-market strategies for Latin America, starting local operations targeting top brands with strong mobile strategy. - ▪ Plan and execute local demand generation and branding, including ABM programs, B2B events, webinars, conferences, communications and localization, PR, and others to drive awareness and engagement. - ▪ Partner with sales team and customer success to improve relationships with clients and prospects, while also helping to move target brands to next stages in negotiations. Align with international teams. ▪ Find local partnerships for marketing programs and sales, including: Clevertap, MMA, Data.ai, Entravision, RankMyApp, AdGrowth, Insider, Jampp. ▪ Key Results: increase the number of leads i

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Digital channels manager (e-commerce)

Grupo Confidence/Travelex

Jan 2021 - Aug 2021 (8 months)

-  Responsible for implementing Digital Strategy, aiming to increase revenue from operations in digital channels (e-commerce and apps), managing the business end-to-end. -  Plan the strategy for the digital channels growth, partnering with, Products, Planning, PO, UX, IT and Marketing to drive results, strengthen products and digitize current customers. -  Management of the sales funnel, performance campaigns, customer support and after-sales operations within digital.  Hire and lead a high performance team: digital media, SEO, PO, inbound marketing, UX and costumer journey.  Results: restructurate the company's Digital department; double the channel's results in the first 4 months; implement new products on Digital Channels.

Professor - marketing and males manager

Uninove - Universidade Nove de Julho

Mar 2020 - Jun 2020 (4 months)

- Professor for evening courses: Digital Marketing, Business Strategy, Marketing Management, Sales Management.

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B2B marketing manager -brand manager - digital transformation manager

Nube - Núcleo Brasileiro de Estágios

May 2019 - Mar 2020 (11 months)

- ▪ Responsible for implementing the company's Digital Strategy, with the goal to promote improvements in Marketing and Sales areas. Work on Marketing planning, brand positioning, and growth in new markets. - ▪ Create the Digital area with a focus on B2B clients. Build the customer journey through online channels, promoting digital transformation. Partner with IT and UX designers, using agile methodologies, in order to adapt the software. - ▪ Brand management and positioning update for B2B market. Oversight and support press office, content marketing and audiovisual activities. Propose the use of branded content and new channels. ▪ Manage a team of 15 people in Marketing and Communications, including designers, content writers and audiov

Partner marketing & digital marketing manager latam

Study Group

Jan 2018 - Dec 2018 (1 year)

-  Responsible for creating the regional marketing area, with a dual role in Digital Marketing (B2C) and Partner Marketing (B2B). -  Digital Marketing (B2C): launch Landing Pages and digital paid campaigns in 3 languages for partner brands (such as University of Sussex, Texas A&M, Bellerbys College). - Adapt content, targeting Latin American students; propose optimization in leads qualification. Work with remote teams of paid advertisement, SEO, UX, data, A/B tests.  Manage budget, schedule, and priorities for all partner brands in LatAm. Propose new local campaign strategies.  Partner Marketing (B2B): partner with Sales team to execute B2B marketing programs, targeting both the increase in number of partners and conversion rate to

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Senior regional marketing manager/founder

Jul 2014 - Mar 2018 (3 years 9 months)

- * Company created to support international companies investing in Brazil and Latin America markets. Full support in planning and executing local go-to market strategies, adapting plans from global headquarters. - ▪ Highlighted Clients/projects: RAREJOB/ENPOWER (2015-2017) – Business and Marketing Manager Brazil. - ▪ Responsible for launching the company's first international operation: brand positioning, pricing strategy, commercial model, go-to-market strategies planning and execution; adapt the global strategy to local market. ▪ Responsible for launching the company's first international operation: brand positioning, pricing strategy, commercial model, go-to-market strategies planning and execution; adapt the global strategy to local

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Product marketing coordinator - SaaS

Between do Brasil

Jun 2013 - May 2014 (1 year)

- ▪ Responsible for starting a technology segment in Brazil, starting from a Mobile Marketing technology. Adapt the business strategy to Brazilian B2B2C clients, working with Italian headquarters. - Present the Mobile Marketing business model and solutions (SaaS) for B2B clients, proposing customized apps and functionalities to better communicate, engage, and convert their B2C clients. Target large B2C companies, services and products. - Plan and execute all B2B marketing activities for Between Digital products: positioning, communications, content production, whitepapers, and field marketing, targeting large retail, services, and telecom companies in Brazil. Participate on Mobile Marketing events, especially Mobile Marketing Associati

Full time mba

Coppead UFRJ

Jan 2011 - May 2013 (2 years 5 months)

- Full-Time MBA Program (M.Sc. degree). - Marketing and International Business. - Publications in Business Internationalization and International Entrepreneurship field. • Consulting projects in Cost Savings, Strategy, Marketing, Business Planning • Exchange studies for one semester in the Executive MBA program of University of San Diego (USA)

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Field marketing / marketing

Sampling Studios

Nov 2008 - Nov 2009 (1 year 1 month)

- Start the Marketing and Communications area, with the goal of brand repositioning and launch 2 training centers. - Responsible for branding, communications, PR, press relations, content marketing, and promote business events (B2B). - Start competitive intelligence activities, analyzing data, trends, competitors, and identifying opportunities. • Partner with Sales to create strategies for B2B market, targeting multinational companies in Oil&Gas and Mining industry. • Coordinate a team of 3 designers. Report to 3 operational directors, and interface with Sales. • Results: Recovery of 20% of inactive B2B clients; launched the brand in 2 new cities; and increased B2C clients in 15%.

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Chief business editor for magazine and website

ClickMacaé

Apr 2006 - Dec 2008 (2 years 9 months)

- Editor, content selection and management for Magazine and Web Portal, reference in Oil & Gas industry. - Plan editorial content according to interests of top managers of business in oil & gas industry. - Project Manage a team of 10 professionals (Journalists, Photographers, Reviewers, Designer, Freelancers). • Relationship with stakeholders: executives from main companies (Petrobras and suppliers) and organizations in Oil & Gas industry (Onip, IBP, ANP, Rede Petro), clients, partners, and sources. • Results: Content and editorial transformation, achieving higher brand relevance; increased reach and distribution in 3 locations; reach 100% attendance in business events within 2 days.

Erika Alves Ferreira

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