Eric Lituchy

Eric Lituchy

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CEO & Founder at HUNTER Digital
New York, United States

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Jobs verified_user 0% verified
  • T
    Founding Member
    The Connective
    Jan 2024 - Current (2 years 10 months)
    Founding Member Philadelphia Chapter
  • Goldman Sachs Small Businesses
    Alumni
    Goldman Sachs Small Businesses
    Jul 2019 - Oct 2019 (4 months)
    Graduate of Goldman Sachs 10,000 Small Businesses - Cohort 28 - New York City
  • G
    Alumni
    Goldman Sachs Small Businesses NYC
    Jul 2019 - Oct 2019 (4 months)
    Graduate of Goldman Sachs 10,000 Small Businesses - Cohort 28 - New York City
  • LeadZeppelin
    Founder & CEO
    LeadZeppelin
    Jan 2019 - Feb 2026 (7 years 2 months)
    Grow your business by harnessing the power of LeadZeppelin, the World’s Fastest-Growing Sales Prospecting service! We find your target audience and communicate your Unique Selling Proposition (USP) or thought-leadership to grow your business. Using LinkedIn's 600+ million data-rich business profiles, we prospect via Email, Linkedin, SMS & WhatsApp. Our solution is proven to generate qualified leads at a cost of 25-50% below other lead sources. Contact me to learn more!
  • BNI Business Network International
    Membership Committee
    BNI Business Network International
    Apr 2018 - Feb 2024 (5 years 11 months)
    Eric sits on the Membership Committee for Business Network International (BNI Elevate) Chapter 62, the largest BNI chapter in America. The Membership Committee's mission is to find and retain the best people and the brightest members. In 2018, our chapter alone referred over $10,000,000 in business. With over 200,000 members worldwide, BNI is the world's largest business networking and business referral organization.
  • ECommerce Partners
    Director Marketing Services
    ECommerce Partners
    Nov 2016 - Nov 2017 (1 year 1 month)
    ECommerce Partners is one of the oldest digital agencies focused on ecommerce and online marketing. Passionate about fashion, apparel, and beauty - our nearly two decades of success speaks for itself.

    Lead marketing strategy and conversion optimization for ecommerce clients. Manage client's marketing strategy, lead marketing efforts, account management and new business development.

    Clients include:
    → Beekman 1802
    → Flower Beauty (Maesa Group)
    → Cuddl Duds (Komar Brands)
    → Ramy Brook
    → Majorica
    → Jen's Scrubs
  • Theoremx Solutions
    Partner
    Theoremx Solutions
    Jul 2015 - Current (11 years 4 months)
  • Hunter Digital
    CEO & Founder
    Hunter Digital
    Dec 2010 - Current (15 years 11 months)
    Since 1997, our founder has been growing ecommerce brands. At Hunter, our team of paid media marketing experts helps grow online sales and increase profits. We work with startups to Fortune 500 brands across industries like fashion/apparel, furniture/home, food & bev, sports/fitness, and health/beauty. Our team provides cutting-edge digital marketing, ad creative, and conversion optimization services for both B2B and B2C businesses.

    OFFERING
    • Expert digital marketing and online strategy.
    • Paid Search Marketing (PPC)
    • Social Media Marketing (SMM)
    • Amazon Seller/Vendor
    • Programmatic Display
    • Influencer Marketing
    • Conversion Rate Optimization (CRO)

    Some of our fast-paced, forward
  • Salesforce
    VP Digital Marketing
    Salesforce
    May 2010 - Dec 2010 (8 months)
    Launched Buddy Media's digital marketing/lead generation. Implemented Marketo, managed marketing automation, media buying, planning, tracking, and conversion optimization responsibilities. Reported to Michael Lazerow, Founder & CEO.

    Company acquired by Salesforce in 2012 for $800 Million.
  • WU Pay
    Director, Ecommerce & Digital Marketing
    WU Pay
    Jan 2009 - Dec 2010 (2 years)
    Alternative payment option for ecommerce. Built eBillme merchants comparison site and managed all consumer facing marketing.
    • Led digital marketing initiatives, growth strategies, strategic partnerships, website optimization and user experience (UX).
    • Integrated new ecommerce platform that combined over 7 million products from over 800 eBillme payment merchants like Sears.com, Buy.com, Shoebuy.com, Crutchfield, and Vitacost.
    • Led ecommerce team with five di
  • Clever Cookie Inc
    VP Marketing & Ecommerce
    Clever Cookie Inc
    Jan 2008 - Dec 2009 (2 years)
    Manufacturer of gourmet gifts targeting corporations and women gift givers. Acquired by Silver Lake Cookie Company.
    • Hired to turn around the company’s direct to consumer division and ecommerce sales.
    • Forged pivotal relationships with Amazon.com, Overstock.com and developed drop-ship partner program.
    • Managed ecommerce store and order management development, including dropship partner portal.
    • Led multi-channel marketing initiatives including SEM, email, catalog, social media and public relations.
    • Increased all major KPI’s (CTR
  • D
    Founder & CEO
    Delightful Deliveries Inc
    Sep 1998 - Aug 2008 (10 years)
    An early pioneer in the ecommerce gift marketplace, Delightful Deliveries provided gift services to 80 of the Fortune 100 including Apple, Target, Best Buy, and Hilton.
    • Led business strategy, marketing, and operations. Engaged with Pacific Crest Investment Bankers in the successful sale of the company.
    • Guided and inspired team of two ecommerce professionals, two web developers, merchandiser, two customer service representatives, two corporate sales reps, outsourced call center, advertising agency and public relations firm.
    • Managed vendor relationships with Mrs. Fields, Wine.com, Omaha Steaks,
  • A
    President
    Ale In the Mail
    Nov 1995 - Oct 1998 (3 years)
    One of the first Beer of the Month Clubs. A pioneer in the DTC subscription model, mail order of the month clubs and gifting industry, and ecommerce.
    • Spearheaded the company's direct response marketing including print, radio, television, online, and catalogs.
    • Responsible for product sourcing, warehouse management, shipping logistics, and customer service.
    • Marketed beer, cigars, coffee, teas, hot sauces, and salsa.
    • Successfully sold the business in 1998.
  • B
    Senior Media Planner
    Bates Advertising
    Oct 1994 - Nov 1995 (1 year 2 months)
    Client Experience:
    McNEIL Consumer Healthcare (Sudafed, Actifed & Benadryl) , and GlaxoSmithKline (Zovirax). Managed $40,000,000 media plan across Television, radio and print.
  • Young Rubicam
    Media Planner
    Young Rubicam
    Aug 1991 - Oct 1994 (3 years 3 months)
    Promoted from Spot Television Buyer to Print Planner to Media Planer.

    Client Experience:
    Pfizer (Advil) - Managed $60,000,000 media plan utilizing TV, radio and print.
    Johnson & Johnson (baby products) - Managed $25,000,000 print media plan.
    Kraft, Pfizer, and AT&T - Tracked spot TV buys, GRP’s and make-goods.
Education verified_user 0% verified
  • Goldman Sachs Small Businesses
    Advanced Studies, Entrepreneurial and Small Business Operations
    Goldman Sachs Small Businesses
    Jan 2019 - Dec 2019 (1 year)
    Goldman Sachs 10,000 Small Businesses is a program for small businesses that links learning to action. Through the program, participants will gain practical skills in topics such as negotiation, marketing, and employee management that can immediately be put into action. In addition, they will receive the tools and professional support they need to develop a strategic and customized business growth plan that will take their company to the next level.
  • University of Arizona Eller College of Management
    Bachelor’s Degree, Marketing
    University of Arizona Eller College of Management
    Jan 1987 - Dec 1991 (5 years)
  • C
    Regents, business
    Commack High School
    Jan 1984 - Dec 1987 (4 years)
Projects (professional or personal) verified_user 0% verified
  • C
    Client success stories
    Jan 2010 - Current (16 years 10 months)
  • H
    HUNTER - IBKUL Athleisure Brand Client Success
Awards verified_user 0% verified
  • K
    Key Achievements
    Jan 2012
    • Increased website visits by 477% and garnered a 12.8% conversion rate for a leading Facebook Marketing company. The CAC was 50% better than company goals and resulted in a 400% marketing budget increase for the following year.
    • Improved affiliate commissions by 300% and email marketing revenue by 225% at alternative payment company. Integrated new product platform that combined over 7 million products from over 800 merchants.
    • While consulting at the oldest luxury goods etailers Eric conceptualized and deployed email acquisition campaign that increased the company’s house file by 300% within three months.
    • Increased online sales by 50%, while reducing call center staff in half at an online gourmet business by expandin
  • P
    PRESS COVERAGE
    Eric has been frequently quoted in the press New York Times
    • WSJ
    • Internet Retailer
    • Entrepreneur
    • PC Magazine
    • Ecommerce Times
    • Multichannel Merchant ClickZ
    • DMNews
    • Direct Magazine
    • Practical Ecommerce
    • Target Marketing
    • Catalog Success