Erick Ramírez de Arellano

Transformational leader with a successful career of more than 18 years occupying executive positions in the commercial and marketing area in consolidated international companies (Mabe, Elica), as well as in startups in growth phase (Prixz) in both B2C and B2B environments. Always in search of the "market fit" between the needs and expectations of the user with the product or service that we are going to provide. Able to interpret the external and internal factors of the business to develop commercial strategies of penetration, business development and expansion, from the analysis and conception phase to the definition, execution and measurement of comprehensive Go-To-Market plans, communication, innovation, and retention strategies, always collaborating with the different areas of the organization to execute the initiatives.