Ericka Chief Operating Officer at VenueAI

Chief Operating Officer

VenueAI

May 2026 - Current (3 months)

Lead growth and operational strategy across client success, onboarding, partnerships, marketing, SEO, events, and sales support to scale VenueAI’s market presence Build strategic partnerships across the venue and hospitality industries to expand distribution, strengthen brand visibility, and drive qualified pipeline growth Design scalable onboarding and customer success programs that accelerate time-to-value, improve retention, and turn clients into long-term advocates Oversee brand positioning and cross-functional operations to drive alignment and efficiency across a fast-growing global team

Chief Operating Officer

BriteBiz

Nov 2025 - Apr 2026 (6 months)

Lead company-wide strategy, operations, and growth at BriteBiz, aligning product, people, and execution to scale a category-defining platform for venues and event professionals. Translate vision into action by driving operational discipline, advancing product innovation, and building the systems required for sustainable global growth. Key Contributions & Impact: Set and drive company priorities across product, growth, and customer experience to strengthen market position and support long-term scale Guide product direction, including AI initiatives and UX/UI evolution, to enhance usability, differentiation, and revenue performance Establish scalable operating frameworks and workflows that improve efficiency across a lean, high-impact te

Director of Business Growth & Success

BriteBiz

Sep 2024 - Oct 2025 (1 year 2 months)

Drove growth and operational strategy across product, customer experience, and go-to-market, building the foundation for scale. Focused on refining positioning, strengthening the product, and implementing systems that improved performance across the business. Key Contributions & Impact: Led a full brand transformation—redefining positioning, messaging, and website experience, resulting in a 75% increase in qualified pipeline across the US, UK, and AU Shaped product roadmap and core feature development, improving usability and strengthening overall market differentiation Built and scaled a community and partner network, creating a new revenue channel and increasing MRR while reducing reliance on paid acquisition Designed and implemente

Director of Customer Operations

Planning Pod

Feb 2023 - Jul 2024 (1 year 6 months)

I elevated customer success into a strategic growth function, leading teams that transformed client insights into measurable business impact. By connecting the customer experience with product development and operational execution, I drove improvements in adoption, retention, and revenue expansion. I built high-performing Success and Support teams through intentional coaching and clear service standards. I partnered closely with Product and Engineering to ensure customer feedback directly informed roadmap priorities—translating user needs into feature enhancements and workflow optimizations. I also designed scalable onboarding and training frameworks that accelerated time-to-value and strengthened long-term engagement.

Manager of Customer Operations

Planning Pod Event Management Software Venue Management Software Event Registration Software

Aug 2022 - Dec 2023 (1 year 5 months)

I reengineered Planning Pod’s customer operations to deliver consistency, scalability, and excellence. Through strategic process design and hands-on team development, I transformed how we supported venues and event professionals—from first touch through ongoing success. I mentored support teams while establishing quality standards, streamlined workflows, and comprehensive documentation that improved both efficiency and client satisfaction. I built self-service resources and proactive communication protocols that reduced friction and empowered users. I also served as a critical bridge to Product, synthesizing support trends and user feedback into actionable insights that informed feature prioritization and development decisions.

Customer Support/Implementation Specialist

Planning Pod Event Management Software Venue Management Software Event Registration Software

Aug 2022 - Feb 2023 (7 months)

Onboarding & Training: - Collaborated with venues and event management companies to design tailored workflows and training programs. - Guided setup and implementation of the Planning Pod platform, ensuring seamless integration. - Delivered personalized training sessions and acted as a liaison between users and the technical team. - Crafted optimal workflows and facilitated solutions to user inquiries and feature requests. Product Specialist & Support: - Engaged with users via email, chat, and phone to enhance platform proficiency and resolve issues. - Ensured quality assurance and thorough documentation for new features. - Managed agent workflows within Zendesk and promptly responded to inquiries. - Collated user feedback to drive contin

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Owner/Photographer

Ericka Lynn Photography

Sep 2014 - Jul 2022 (7 years 11 months)

As owner and creative lead, I managed every aspect of the business — from client consultations and brand development to photography, editing, and product delivery. I specialized in creating personalized experiences that blended artistic vision with professional precision, guiding clients from concept to finished artwork. Beyond the creative work, I oversaw marketing, sales, and operations, building a strong referral network through authentic relationships and consistent service. This role strengthened my ability to lead with empathy, design efficient processes, and deliver exceptional client experiences.

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Co-Founder

Elev Digital Agency

Jan 2012 - Dec 2019 (8 years)

As a co-founder, I played a key role in supporting strategic business operations. Our consultancy provided services to startup marketing agencies, website development firms, and direct brands. We focused on fostering business growth through white-label digital marketing and advertising, covering areas like social and search marketing, media planning and buying, measurement and analytics, and mobile marketing.

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Co-Founder & COO

Elev Digital Agency

Jan 2012 - Dec 2019 (8 years)

Drove the agency’s operational strategy and business development, guiding the company’s growth and client partnerships. Our consultancy supported startup agencies, web development firms, and direct-to-brand clients through white-label digital marketing and advertising solutions. Oversaw strategic planning, team alignment, and client delivery across social and search marketing, media planning, analytics, and campaign optimization. This role strengthened my leadership in building scalable operations and fostering collaborative partnerships that drove measurable results.

Collateral Analyst

Wells Fargo

Nov 2006 - Aug 2012 (5 years 10 months)

Established a track record of excellence through adept communication with high-level customers and bankers, fostering robust relationships grounded in trust and professionalism. My forte lies in meticulously analyzing customer financial data to inform strategic decisions, particularly in intricate loan scenarios. Key Achievements: -Spearheaded the implementation of streamlined processes, resulting in a substantial boost in productivity and accuracy, thereby driving operational excellence. -Demonstrated strong organizational and leadership skills as a project manager during our acquisition phase. I curated comprehensive training materials and conducted both in-person and remote training sessions across multiple states, ensuring a seamless

Asset Based Lending Analyst - Private Bank

Union Bank

Feb 2003 - Oct 2006 (3 years 9 months)

Specialized in serving high-value private banking and wealth management clients. My role centered on independently ensuring the integrity of collateral and loan information within Asset Based Commercial and Business Banking Loan portfolios. I managed various responsibilities, including reviewing, analyzing, and reconciling Borrowing Base Certificates (BBCs) and supporting documentation, processing advances, updating collateral information, and escalating reporting exceptions. -Expertise in collateral analysis, loan monitoring, and risk assessment for high-value clients. -Proven ability to maintain accuracy, internal control, compliance, communication, and teamwork. -Stayed updated on operational procedures, systems, and controls to ensur

Ericka

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