Eric Hayden
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Email & Lifecycle Marketing Manager | 10+ Years Experience | ESP/CDP Expert
Fort Worth, Texas, United States
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Email Marketing ManagerPerformance GolfNov 2024 - Current (1 year 11 months)Oversee and optimize email and SMS marketing initiatives, including personalization, prospecting, transactional, and retargeting campaigns. Develop automated programs to enhance lifecycle marketing and boost LTV and repeat purchases. Leverage customer journey insights to refine messaging and improve engagement. Lead audience segmentation and targeting strategies to maximize revenue. Drive campaign performance through A/B testing, KPI analysis, and strategic insights. Manage vendor relationships and innovation in email and SMS marketing.- Sr. Marketing SpecialistCheaper Than DirtJul 2017 - Oct 2024 (7 years 4 months)Plan and manage key lifecycle marketing programs (specializing in email, loyalty and referral programs) related to increasing revenue, engagement and retention through key channels for Cheaper Than Dirt. Helps develop engaging content for the right customer in the right channel. Work with the marketing team to translate marketing plans into strategies and programs. Enthusiastic for ecommerce and personalized, integrated marketing. Develops and implements strategic marketing programs for assigned channels. Manages and curates marketing segmentation and automations with a focus on customer lifecycle. Manages our UGC platform and helps moderate all the content that we collect. Leverages UGC across all marketing channels. Helps measure results
- Email Marketing SpecialistCheaper Than DirtApr 2014 - Oct 2024 (10 years 7 months)Responsible for producing and executing email marketing campaigns, in support of both consumer and business marketing communication tracks. Leverage big-data and technologies to help segment and develop personalized email campaigns. Maintain and communicate out the marketing email tactics for all facets of the business and be an internal point of reference. Work closely with the CMO to implement new strategic initiatives by helping coordinate campaigns. Responsible for maintaining and managing automated email campaigns and email performance.
- SMarket Research InternStone AdvisorsMay 2013 - Sep 2013 (5 months)Responsible for market research supporting new business development (Big Data Analytics Project) Monitored multiple media outlets, including social media, in search of any information dealing with political marketing. Reviewed several case studies along with multiple content analyses during the research. Final goal was to help build a compelling presentation that will help Stone Advisors map a strategic direction, which will also become a marketing tool for discussions with customers or investors. FDIC Receivership Assistance Contractor (on Project Flavius Team)
- CDirector of Creative Services PR Team (TTU Capstone)Campaign Plan for LHUCAAug 2012 - Dec 2012 (5 months)Developed a campaign plan with a public relation's team to help raise awareness for a local non-profit organization. Conducted and analyzed both qualitative and quantitative research to help develop strategies and tactics for the campaign. Once we concluded and revised our final campaign plan, we pitched the proposed plan to the board of directors of the client. This was all during my undergrad at TTU.
- Warehouse SalesPepsiCo Frito LayJan 2010 - Dec 2012 (3 years)Responsible for a variety of warehouse duties including loading and unloading pallets and individual cases to/from trailers and picking appropriate cases according to order and placing the orders on carts. Worked at the Fort Worth and Lubbock hub.
Education
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- Bachelor's degree, Public Relations/Image ManagementTexas Tech UniversityJan 2009 - Dec 2012 (4 years)