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Eric Brinkman

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Digital Marketing & Communications Strategist | SEO, AI Search & Organic Growth
Ontario, Canada

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Résumé

Jobs verified_user 0% verified
  • Brink Unlimited
    Digital Marketing Director & SEO Strategist
    Brink Unlimited
    Nov 2017 - Current (9 years)
    Joined a boutique digital marketing agency and scaled operations from a handful of clients to 40+ active accounts across 15+ competitive verticals including SaaS/hosting, commercial cleaning, automotive, home services, e-commerce, and real estate.

    Strategy & Execution
    - Developed and executed SEO, content, and GEO strategies across 100+ client websites, with top clients achieving 20,000+ organic users/month and sustained year-over-year growth
    - Built and managed always-on content marketing programs including blog strategy, content briefs, editorial calendars, and on-page optimization
    - Led LLM/GEO visibility initiatives, tracking and optimizing client presence across ChatGPT, Perplexity, Gemini, and Google AI Overv
  • Capital One
    Senior Communications Associate
    Capital One
    Jun 2016 - Nov 2017 (1 year 6 months)
    Developed internal communications strategy and executive-level content for a top-ten Canadian financial institution and Fortune 100 subsidiary, coordinating across all business units including tech, dev,, HR, risk management, and multiple product lines (Capital One branded, Costco, and Hudson's Bay credit cards).

    - Wrote messages and speaking points directly for the President of Capital One Canada and senior executives
    - Planned, coordinated, and produced corporate webcasts broadcast company-wide and in-person town halls — developing talking points for the President and executives, and serving as primary liaison with the technical production team
    - Played a key role in planning and executing the annual Mission Day even
  • MMM Group
    Communications Co-ordinator, Marketing & Communications
    MMM Group
    May 2011 - Jun 2016 (5 years 2 months)
    Provided expertise and strategic input on external and internal corporate communications for one of Canada's largest privately-owned engineering firms.

    - Managed the firm's website, social media channels, and intranet — including content creation, functionality, and quality assurance
    - Drafted marketing and communications materials including company news, announcements, annual reports, press releases, presentations, and video content
    - Served as central point of contact for media, building journalist relationships and managing press inquiries
    - Supported business development objectives through strategic corporate communications across internal and external channels
  • C
    Marketing Assistant (contract)
    Canadian International Military Tattoo
    Apr 2010 - Sep 2010 (6 months)
    • Developed marketing materials including posters, letters, videos and presentations to help promote the annual Canadian military music event in Hamilton
    • Provided recommendations in debrief meetings and assisted in writing a detailed marketing report to help with future events
  • S
    Manager (contract)
    StoneCastle Communications
    Feb 2010 - May 2010 (4 months)
    • Assisted the CEO of a branding and marketing company in writing content, communicating with clients, and managing a student intern
    • Wrote and edited articles for Panorama Magazine (Hamilton Chamber of Commerce publication)
  • City Of Hamilton
    Downtown Ambassador
    City Of Hamilton
    May 2008 - Sep 2008 (5 months)
    • Represented Tourism Hamilton, promoting events and attractions at various locations throughout the city
Education verified_user 0% verified
  • University of Waterloo
    Bachelor of Arts - Honours Speech Communication & Arts and Business
    University of Waterloo
    Jan 2005 - Jan 2009 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified