Erica Rose

Director, Social Media Marketing

Viator

Feb 2024 - Dec 2025 (1 year 11 months)

Refreshed and led the execution of Viator's global social strategy across Instagram, YouTube, Pinterest, TikTok, and Facebook, bringing a singular creative vision to life and creating distinct brand differentiation from competitors. This strategy set the framework for broader brand narratives and creative work across the company. Onboarded and managed Viator's content production agency, overseeing the end-to-end content capture pipeline for social media, paid marketing, and a refreshed content library to meet additional needs across the organization. Additionally, managed the production and development of all organic social content, including creative edits for transitioning organic content into paid placements. Developed a new measurement

Senior Lead, Channel Communications

Airbnb

Jun 2022 - Oct 2023 (1 year 5 months)

Developed and managed the execution of the global channel communications strategy for Twitter, TikTok, LinkedIn, Influencers, and Executive social. Execute the comprehensive global social strategy to support Airbnbs bi-annual launches including leading the cross functional collaboration across c-suite, marketing, and creative. Lead the refresh of channels communications measurement framework and strategy ensuring consistent measurement globally and the development of benchmarks for the first time. Provide strategic counsel to the Chief Executive Office's communications team on social strategy including copy and content development around Company news, trending stories and thought leadership. Provided strategic counsel to leadership on socia

Director of Media Strategy

Chobani

May 2021 - Jun 2022 (1 year 2 months)

Developed overarching external communication strategy aligned to the Company's business priorities and goals resulting in consistent and connected framework for communications throughout the corporate affairs team. Provided strategic counsel to Chief Corporate Affairs Officer for executive thought leadership, crisis management and general communications best practices. Developed, managed, and executed strategic external communications plans resulting in increased overall awareness of the Company's products. Provided guidance for marketing, event, and influencer programming driving the consideration of external success factors and issues management during the development of campaigns. Managed the development of all programming and non-financ

Director Social Media, Corporate Affairs and Communications

American Express

Dec 2013 - May 2021 (7 years 6 months)

Developed overarching owned global social strategy aligned to Company's narrative and goals resulting in consistent framework for social storytelling globally across Facebook, Instagram, Twitter, and LinkedIn. Developed, managed, and executed strategic social communications plans resulting in increased overall awareness of the Company's products, services, Card Member offerings as well as support crisis and issues management. Developed and managed influencer social media marketing campaigns across the Company resulting in increased brand consideration, engagement, and awareness of products, services and offerings. Acted as center of excellence lead for social media best practices (creative and strategy) and governance across owned channels

Manager Global Public Relations, Corporate Affairs and Communications

American Express

Nov 2010 - Dec 2013 (3 years 2 months)

Developed, managed, and executed strategic public relations plans resulting in positive media coverage driving overall awareness for American Express's Global Business Travel division and its products and services in the U.S market. Supported international efforts to grow media program and engage with local market media. Implemented a global media tracking solution and coordinated consistent tracking across international markets. Managed and facilitated interview requests for executives and strategically considered new media and social media opportunities to complement traditional public relations efforts.

E

Freelance PR consultant

E Rose Public Relations

Jan 2008 - Jan 2010 (2 years 1 month)

Senior Specialist, Communications

Boost Mobile

Jan 2006 - Jan 2008 (2 years 1 month)

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