Erica Perez Escobar Content Strategist

G

Marketing and Communications Intern

GREATER RICHMOND PARTNERSHIP

Dec 2021 - Oct 2022 (11 months)

Assisted in creation of social media content calendar for company Twitter, Instagram, Facebook and LinkedIn accounts that informed stakeholders of company affairs and increased engagement. Utilized Canva to develop social media graphics that consistently upheld the Greater Richmond Partnership image and reputation. Updated editorial pitching calendars and managed media distribution lists using Microsoft Excel to maintain an organized and up-to-date drive for the team. Drafted, edited and proofread materials as necessary using AP Style ensuring a flawless presentation for stakeholders.

H

Fundraising Intern

Highland Support Project

May 2021 - Aug 2021 (4 months)

Utilized Canva to create social media material further promoting fundraising events to target audience. Oversaw composition of record with future fundraising events and collaborations with local Richmond organizations in order to strengthen organization ties within the community. Engaged with Highland Support Project social media to further support and increase awareness of organization.

A

Communications Intern

All About Presentation

May 2020 - Jul 2020 (3 months)

Assisted with planning and execution of virtual and in-person events such as the Richmond City Public Schools 2020 high school graduations of all 11 schools in the district which ultimately led to a renewal of contract. Assumed position of Production Supervisor for Virginia Women Veterans Summit to prepare approximately 25 guest speakers before livestream, ensuring a smooth broadcast. Oversaw initial communication with over 100 potential sponsors for 2021 ICF Capital Coaches Conference which lead to an increase of donor's for the conference.

O

Assistant Content Strategist/PR Writer

OvareGroup

Created blog content for internal network and associated agencies which led to increased traffic on company website. Led interns in week-long development plan to prepare them for workforce in respective careers. Wrote main copy for OvareOutdoor website biographies to eloquently capture leadership values and mission for the company. Developed media lists, calendar alerts, award research and press releases for company to distribute targeted messages to stakeholders in a timely manner while upholding reputation and increasing brand credibility.

Erica Perez Escobar

About

Detail

Timeline

Résumé