Estefanía Pardo SEO Specialist & Web Performance Analyst

Ranking Specialist

Scorpion

Feb 2025 - Current (1 year 6 months)

• Lead SEO strategies for U.S.-based local service businesses, including pest control, damage restoration & HVAC companies. • Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities. • Optimize website content, site architecture, and internal linking structures. • Analyze SEO an AI performance using proprietary reporting tools. • Create client-facing reports and actionable recommendations. • Support local SEO initiatives focused on rankings, visibility, and lead generation.

SEO Manager & Performance Analyst

Modyo

Jan 2023 - Current (3 years 7 months)

• Planning of SEO strategies for websites. • Content management. • Data based decision making, using data tools like Google Search Console and Google Analytics. • Technical SEO Site Audits, keyword rank tracking and other tasks related to website's health. • Content review. • Collaborating with the design and IT teams to optimize On page and Off page SEO. • Researching websites' KPIs using tools like Semrush, Ubersuggest, and screaming frog to create SEO strategies to increase website traffic and brand recognition.

CONTENT AND SEO SPECIALIST

Ilumno

May 2022 - Jan 2023 (9 months)

• SEO strategy planning. • Writing, editing, and proofreading of Spanish content for blogs and webpages, with emphasis on SEO. • Researchingwebsites' KPIs using tools like Semrush, Ubersuggest, and Google Analytics to create content strategies to increase website traffic, brand recognition and leads generation.

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Writing Intern

©AZURIUS SL

Sep 2019 - Apr 2022 (2 years 8 months)

• Writing and proofreading Spanish content for blogs and websites with an emphasis on SEO. • Researching websites' metrics using tools like Ubersuggest and Google Analytics to increase website traffic and creating new content for them. • Utilized BrightLocal to perform local SEO audits and monitor search engine rankings across diverse geographic locations, ensuring targeted visibility and optimized content reach for regional audiences.

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JR DESIGNER

xyz estrategias

Jun 2017 - Dec 2017 (7 months)

• Design mailings, roll-ups, and web and print banners for the luxury hotel chain: Hoteles Estelar. • Creating graphic pieces for different social media campaigns.

Estefanía Pardo

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