Enrique Caro Digital Marketer | Brand & Marketing Strategist | Verizon | Former

Real-time Digital Marketing

Verizon

Jun 2023 - Current (2 years 11 months)

Sr Manager, Digital Real-time Marketing

Verizon

May 2023 - Current (3 years)

Marketing Consultant

Freelance Self employed

Apr 2022 - May 2023 (1 year 2 months)

Responsible for delivering clients with detailed and actionable insights and strategic recommendations, allowing the marketing teams to clearly understand what tactics and strategies are driving performance throughout the funnel. Presented clients with multi-year strategy and roadmaps to modernize, standardize, and transform digital marketing capabilities.

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Sr. Manager-Digital Demand Generation

Jan 2020 - Mar 2023 (3 years 3 months)

Responsible for building and executing the global digital marketing/demand generation programs for AWS Third Party Events and AWS re:Invent. Established the framework, support model, and benchmarks for marketing campaign support leveraging paid and organic digital media channels to include display, search, social, online video, content syndication, and digital partnerships. Collaborated and drove alignment with both internal and external stakeholders to ensure go-to-market execution across all channels.

Manager of Digital Marketing, E-mail, and Expansion

Aflac

Jan 2014 - Jan 2020 (6 years 1 month)

Responsible for Aflac’s digital media to include display, search, paid social (lead generation), online video, and digital partnership implementation/execution. Streamlined processes for large sales partnerships and lead generation/fulfillment for partners to include Blue Cross Blue Shield, Delta Dental, and e-Financial. Spearheaded Aflac’s email marketing campaigns and strategy to include lead generation, lead nurture, and cause marketing.

Digital Marketing and Communication Consultant

Aflac

Feb 2012 - Jan 2014 (2 years)

Developed, coordinated, and led the execution of internal/external digital marketing and communication strategies. Led initiatives to support Aflac by delivering consistent digital messaging and branding via media and email marketing.

Digital Marketing and Communication Consultant

Aflac

Feb 2012 - Jan 2014 (2 years)

Developed, coordinated, and led the execution of internal/external digital marketing and communication strategies. Led initiatives to support Aflac by delivering consistent digital messaging and branding via media and email marketing.

Exchange Marketing Manager

Aflac

Dec 2010 - Feb 2012 (1 year 3 months)

Contributing member of an internal team charged with developing and launching Aflac’s first online exchange platform. Served as the subject matter expert for operations, marketing, and user experience tasked with developing communication/marketing plans to drive adoption of the new platform and new sub-brand.

B2B Channel Manager

Aflac

Nov 2009 - Dec 2010 (1 year 2 months)

Led teams on high complexity projects with the end goal of identifying/mitigating gaps between current and future state. Implemented plans to improve customer experience on consumer facing digital tools, websites, and processes as a means to increase retention, drive revenue, and increase efficiency.

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Process Innovation and Control Analyst

Apr 2008 - Oct 2009 (1 year 7 months)

Developed workflow models and business process/activity diagrams used in modeling existing and future state processes. Conducted requirement gathering sessions and assessments of business processes to identify optimization/process improvement opportunities. Provided process trending, process deviation, and root cause analysis leading to the development and implementation of mitigation strategies.

Senior Marketing and Sales Analyst

Aflac

Feb 2007 - Mar 2008 (1 year 2 months)

Developed territory specific business plans to identify sales growth opportunities. Spearheaded development/execution of local marketing and communication plans. Provided analysis of sales and expansion forecast leading to U.S. sales opportunities.

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Account Service Specialist

Aug 2003 - Feb 2007 (3 years 7 months)

Provided account support by gathering facts, analyzing/interpreting data, and mitigating issues for the end consumer. Worked closely with internal or external customers to obtain, clarify, or provide facts about business services, procedures, and policies.

Operations Manager

Lean Solutions Group

Enrique Caro

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