Emma Posada Estrada

Senior Service Designer

City of Edmonton

Nov 2025 - Mar 2026 (5 months)

• Led discovery, problem framing workshops, and ideation activities for complex problems which intersected social structure, technology, legal, and support processes, both front stage and back stage, synthesizing data to highlight root cause problem clarity and directed solution paths forward.
• One primary project for example, was the Business License Review discovery and ideation, where the complex problem analysis involved understanding the correlation between legally transacting businesses and increases in illegal criminal activity (eg, front businesses which purchase legal supplies for illegal transactions), and how City Administration, legal policies, Police officers, and Peace Officers, were experiencing different fragmented asp

Senior Manager, Product Design

BenchSci

Jan 2024 - Jul 2025 (1 year 7 months)

• Led a talented design team of 7 ranging from intermediate to principal levels, across multiple products in a Gen AI first, scientifically complex desktop platform for research scientists in pre-clinical large pharma to shorten & simplify the 12 years and billions of cost involved in novel drug creation.
• Enabled AI-forward product design across BenchSci's complex, high-regulatory B2B2C platform by aligning UX strategy with GenAI evolution, driving clarity through workflow mapping, system-level pattern definition, and design ops transformation.
• Scaled personalized growth frameworks and performance systems—leading to 3 designer promotions, 1 performance positive turnaround, and influencing company-wide IDP adoption—by architect

Director Of Product Design

Checkfront

May 2022 - Sep 2023 (1 year 5 months)

• Collaborated with the C-suite to define user-centric company level OKRs, and led the education, implementation & roll out of OKRs for the company
• Facilitated the successful launch of a new payments product to increase company revenue by introducing a new monetization stream, through transactional profit margins
• Established foundational design process and culture, and implemented a business aligned UX strategy for the product platform
• Led UX research findings and design education throughout the company, in group formats and targeted coaching
• Coached and transformed a lean team of 3 product designers to rounded full-stack designer proficiency
• Embedded designers into portfolio specific scrum teams, implemen

Director Of Product Design, International

Mark43

Jan 2022 - Apr 2022 (4 months)

• Secured $38.8 million in revenue for Mark43 by leading design delivery across countries on an Evidence project for the New South Wales Police Force (NSWPF) in Sydney, Australia - iteratively delivering designs and leading remote and on site UX research in a new market for desktop and mobile needs in a new international public safety market.
• Increased company market share in the domestic US market, and increased customer NPS through new global Evidence workflows which integrated into the company's flagship RMS (Records Management System) software.
• Established for the business a foundation for international market expansion into APAC through client relationship management with the New South Wales Police Force (NSWPF).
• L

Product Design Manager, International

Mark43

Sep 2021 - Dec 2021 (4 months)

• Led an original team of 4 international remote product designers across AU and the UK, scaling the international team to 6 full time remote product designers from intermediate to lead levels, and founded an internship program for 3 supplemental intern product designers in AU.
• Coordinated global product design needs throughout the larger design org of 25 product designers, across 4 time zones and 4 countries.
• Identified and led organizational change opportunities to elevate design, advocate for global problem solving, while building strong relationships with both international + domestic engineering + product leaders to align on a global platform strategy for our product suite.

Product Design Manager

QHR TECHNOLOGIES

Dec 2019 - Aug 2021 (1 year 9 months)

• Led a team of 5 remote UX/UI designers across BC, Canada, to transform the fragmented Canadian healthcare space and improve the workflows between healthcare practitioners, data, and patients.
• Led UX education throughout the organization and embedded UX research and designers into cross-functional scrum teams.
• Partnered with senior leadership, product management, and engineering leaders to establish strategy + roadmap plans to address the legacy application's state of experience rot and feature bloat.
• Demonstrated the highest impact of UX design that the company had seen in 5 years, through the successful launch of 2 new mobile applications ("ACCUROgo" and "Medeo") into the company's product platform, along with the su

Business Analysis Team Lead

QHR TECHNOLOGIES

May 2019 - Dec 2019 (8 months)

Team Lead, Employee Technical Assistance

Scotiabank

Jul 2017 - Mar 2019 (1 year 9 months)

Senior System Support Analyst

Scotiabank

Feb 2016 - Jun 2017 (1 year 5 months)

Emma Posada Estrada

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Emma Posada Estrada

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