Head of Marketing public Remote experience
MAPPA
Aug 2025 - Current (10 months)
Design and lead the full marketing strategy across paid media, SEO, content, social, and partnerships for a Voice AI hiring solutions company.
Own demand generation programs aligned with product-led growth (PLG) and drive lifecycle marketing: onboarding, activation, retention, and upsell.
Collaborate cross-functionally with Product, Sales, and Data teams on GTM strategy and shared revenue metrics (CAC, LTV, NDR, pipeline growth).
Leverage AI tools (Claude, ChatGPT, HubSpot AI, Make) to accelerate content production, automate workflows, and enhance campaign personalization at scale.
Manage marketing operations: automation tools, CRM workflows, campaign attribution, and external agency relationships.