Emma Chaves

Emma Chaves

About

Detail

B2B Marketing | GTM & Growth Strategy
Popayán, Cauca, Colombia

Contact Emma regarding: 
Flexible work
Starting at USD30/hour
groups
Networking

Timeline


work
Job

Résumé


Jobs verified_user 0% verified
  • MAPPA
    Head of Marketing public Remote experience
    MAPPA
    Aug 2025 - Current (10 months)
    Design and lead the full marketing strategy across paid media, SEO, content, social, and partnerships for a Voice AI hiring solutions company. Own demand generation programs aligned with product-led growth (PLG) and drive lifecycle marketing: onboarding, activation, retention, and upsell. Collaborate cross-functionally with Product, Sales, and Data teams on GTM strategy and shared revenue metrics (CAC, LTV, NDR, pipeline growth). Leverage AI tools (Claude, ChatGPT, HubSpot AI, Make) to accelerate content production, automate workflows, and enhance campaign personalization at scale. Manage marketing operations: automation tools, CRM workflows, campaign attribution, and external agency relationships.
  • P
    Growth Marketing Manager public Remote experience
    PEXTO COLOMBIA SAS – COBRE
    Mar 2024 - Jan 2025 (11 months)
    Led the digital growth strategy to align with business objectives. ● Managed the company’s digital presence, including SEO and paid acquisition channels. ● Increased demand generation by 110% through multichannel campaigns (SEM, SEO, email, social). ● Improved the Salesforce sales funnel performance by 15%, reducing the sales cycle. ● Managed lifecycle marketing campaigns focused on retention and CRO. ● Increased website traffic by 20% through performance and content strategies. ● Implemented marketing automation for SDRs, increasing qualified leads and booked meetings by 10%. ● Collaborated with SalesOps and founders on lead attribution, campaign optimization, and business prioritization. ● Drove a 25% increase in qualified leads via indus
  • Kushki
    Senior Product Marketing Manager public Remote experience
    Kushki
    Jul 2021 - Feb 2024 (2 years 8 months)
    ● Led go-to-market strategies for payment product launches across 5 countries. ● Coordinated cross-functional delivery plans with Product, Sales, Marketing, and Design. ● Developed internal/external communication strategies by product lifecycle stage. ● Created sales enablement assets, increasing close rates and adoption. ● Supported paid media and demand generation strategies to improve CAC and LTV. ● Conducted market research and developed regional value propositions. ● Designed buyer personas and mapped customer journeys to align messaging. ● Improved brand visibility through content focused on product benefits.
  • fonYou
    Product Manager public Remote experience
    fonYou
    Sep 2020 - Jul 2021 (11 months)
    ● Designed new digital wallet features for telecom partners. ● Led key projects with banks, including certifications and new launches. ● Increased monthly transactions through marketing and sales support.
  • ACI Worldwide
    Technical Support Analyst & Assoc QA Engineer
    ACI Worldwide
    Jan 2015 - Sep 2020 (5 years 9 months)
    ● Led technical support teams, improving service efficiency and resolution time. ● Implemented agile QA strategies to enhance product quality across releases.