Emma Benner

Marketing Content Manager

Practice Better

Jan 2021 - Current (5 years 10 months)

• Own and execute end-to-end content strategy and execution for two B2B SaaS brands: Practice Better and That Clean Life • Led marketing strategy for Practice Better Summit 2025, generating 4,251 form submissions, 2,573 registrants, and $9,687 in MRR • Developed video assets that reduced paid CPCs by 85%; grew social media self reported attribution 10% quarter-over-quarter, driving 14-15% of trial signups • Increased blog conversion rate by 125% (0.716% to 1.61%) and grew blog traffic by 302% year-over-year • Achieved 35% email open rates on high-impact campaigns and improved weekly newsletter open rates by 6.2% (PB) and 7.6% (TCL) • Boosted Instagram followers by 38.2%, engagement by 172.7%, and LinkedIn engagement by 89% YoY

Senior Customer Support Specialist

Practice Better

Jan 2021 - Jan 2023 (2 years 1 month)

• Delivered 1:1 onboarding and technical support for health professionals using the Practice Better and That Clean Life platforms • Maintained a 97% CSAT rating through proactive support, troubleshooting, and tailored education • Created help center articles, tutorial scripts, and in-app content to support scalable customer education • Collaborated with product and UX teams by synthesizing customer feedback to improve the product roadmap • Exercised compassion and empathy with both practitioners and clients, striving to understand their challenges and creatively solve their issues

Senior Customer Experience Specialist

bonsai

Jan 2020 - Jan 2021 (1 year 1 month)

• Drove 1066% Instagram follower growth for @COMPLEXSHOP through content strategy and community building • Managed editorial and social calendars for notable brands including Hot Ones, Well & Good, Cosmopolitan, and Buzzfeed • Partnered with 50+ merchant brands to co-create campaign content that aligned with seasonal promotions • Led onboarding and training for new hires; created internal documentation for support and engagement workflows

Senior Customer Support Specialist

Inkbox

Jan 2018 - Jan 2020 (2 years 1 month)

• Owned and managed brand social channels (Instagram, Facebook) — contributed to rebranding efforts by refining tone of voice, visual storytelling, and community engagement strategies • Created and published content across blog, email, and support platforms, aligning messaging with seasonal campaigns and product launches • Collaborated with CX and marketing teams to identify top customer questions and turn them into high-performing self-serve content (FAQ, help docs, email flows) • Initiated and led voice-of-customer feedback loops to influence product and UX improvements • Provided high-quality, timely support to DTC customers across email, chat, and social with consistent customer satisfaction scores above 95%

About

Detail

Timeline

Résumé

Emma Benner

About

Detail

Behavioral traits