Emily Snodgrass

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Content Manager

WPP Production (formerly Hogarth)

Jun 2025 - Apr 2026 (11 months)

Owned day-to-day content management operations and tasks in support of product launches, international marketing initiatives, and regular page maintenance using Adobe Experience Manager (AEM) Ensured the quality of deliverables to client Collaborated cross-functionally and proactively with internal and external teams, with high attention to communication standards Worked within the content management org to contribute to documentation and training Contributed to the evolution of internal platforms and processes by providing feedback on toolsets, UI, best practices, and workflow optimization

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Email Producer

Apple (via The Select Group)

Jun 2020 - Feb 2025 (4 years 9 months)

Built, tested, scheduled, and deployed Email Marketing communications for Apple on a global scale to millions of users across multiple lines of business including Apple Music, Apple Books, Apple Arcade, iCloud, Apple One, and App Store Collaborated with cross-functional and international teams to ensure consistent quality in email communications Quickly learned and utilized multiple proprietary in-house CRM and Content tools to support campaign execution Managed content localization requests, ensuring email translations were completed in dozens of languages Developed and maintained reference documentation for internal team processes to improve efficiency and knowledge sharing Trained team members on internal tools and processes Managed mult

Sr. Email Marketing Analyst

LendingClub

Oct 2017 - May 2020 (2 years 8 months)

Built, Scheduled, and deployed automated marketing and transactional email campaigns, including lifecycle journeys Developed dynamic responsive HTML/CSS email templates within Salesforce Marketing Cloud (ExactTarget) to streamline workflows and increase operational efficiency QA tested in Litmus to ensure cross-client compatibility, accessibility, and deliverability Executed A/B tests across subject lines, CTAs, cadence, and content to optimize campaign performance Collaborated with cross-functional teams to define campaign requirements, gather assets, and recommend best practices Led template rebranding initiatives and content migrations Supported migration from SFMC Classic to Content Builder, creating scalable, reusable components and ma

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Lead Technical Producer – Email Marketing

YellowPages.com

Feb 2010 - Sep 2017 (7 years 8 months)

Configured, tested, and deployed email campaigns, including ad-hoc sends and newsletters, on tight timelines Coded marketing and transactional HTML emails from the ground up in StrongView (Selligent), ensuring strong deliverability Performed QA testing using Return Path, Litmus, and 250ok to ensure consistent cross-client rendering Managed audience segmentation directly within the email platform Converted design comps into fully functional, responsive email templates Partnered with product and project managers to define requirements, specifications, and wireframes Maintained internal documentation and developed comprehensive training materials Served as a subject matter expert, advising teams on email marketing best practices Tracked projec

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CRM Coordinator

California HealthCare Foundation

Jun 2007 - Nov 2009 (2 years 6 months)

Managed and updated CHCF's contact database Used HTML, CSS, and PhotoShop to construct and disseminate foundation email newsletter and press release blasts to segmented audiences using custom internal CRM tools and 3rd party tools such as Vertical Response, Salesforce, Sitecore, and Lyris Collected campaign assets and performed QA to ensure accurate content and fully functional links, implementing revisions as needed Maintained internal email project wiki, created extensive training documentation Subject Matter Expert – Advised other departments on email best practices Researched leads, located media contacts through Vocus Generated reports showing email campaign performance. Created and tested email templates for deliverability using Lyris

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