Emilio Romero Director comercial y mercadotecnia

Commercial Director, Independent consultant in Commercial and B2B

Ekinplace

Dec 2021 - Jan 2023 (1 year 2 months)

Development of commercial strategy , marketing, and sales for health business. Transforming the current commercial models to digital era.

National Key Account Manager (Government market)

Novartis

Nov 2020 - Dec 2021 (1 year 2 months)

In charge of develop the commercial strategy and achieve the sales objectives in Key accounts for different public segments as: IMSS, ISSSTE, INSABI, OPDs, and another decentralized markets. Focus on: Cardiovascular, Metabolic, and Transplant market

Commercial & B2B Manager (Private market)

Novartis

Nov 2020 - Dec 2021 (1 year 2 months)

In charge of commercial private market: B2B, Trademarking & wholesalers.

Commercial & Strategic Alliances Sr. Manager

Novartis

Nov 2020 - Dec 2021 (1 year 2 months)

In charge of whole private market in the differents segments as: B2B (Insurance, Private Hospitals, HMOs), Other Goverments, Trade Mkt, wholesalers, and strategic alliances.

Strategic Alliances Sr. Manager

Novartis

Oct 2017 - Nov 2020 (3 years 2 months)

In charge of strategic alliances of Novartis and commercial relation for different therapeutic areas and different partners. Responsible for strategy and achievement of sales objectives in the different deals types. Foster collaborative culture with stakeholders, improving process and alliances management either local and regional (Andean Cluster) with a an assignment based in Colombia to share best practices.

BU manager Gastro & New Business Development (Diagnostic & Pharma)

Laboratorios Andrómaco

Apr 2016 - Sep 2017 (1 year 6 months)

In charge of launch in Mexico a new franchise of Gastro for Andromaco & Pro Galenika (Diagnostic & Pharma): Marketing, Sales and New business Development in different segments: Market Access in private and public sector. Feasibility analysis and negotiation for new bunisess and Products; B2B, B2C. Looking for new opportunities of Business : Diagnostic & Pharma

Independent consultant in BD&L for Mexico and Central America & Caribbean

Independent

May 2015 - Nov 2016 (1 year 7 months)

I'm working in scouting and assessment of new business development for marketing products in Mexico, Central America & Caribbean, either Licensing model or direct commercialization. I work with interdisciplinary teams and different commercial teams (Mkt & Sales) and high direction, to define the commercial model in different therapeutic areas and health business. I provide support and advice to generate innovation for new business models in Mexico, and Central America & Caribbean (CAC). Looking for new opportunities of Business : Diagnostic & Pharma

Commercial Licensing Manager LATAM

Takeda Pharmaceuticals

Oct 2012 - May 2015 (2 years 8 months)

I responsible for exports and maintain the commercial relationships with partners in Latam, besides look for development of sales in new markets where Takeda is not present. I´m in charge of commercial strategy and sale of current and new products by partnering (through Contract of out-licensing), Currently I´m focused on the business for Central America & Caribbean Project leader to development and implementation of core business strategy and key actions as: -Exports -Follow up and fulfillment of sales in CAC Region (Central America and Caribbean) -Launch of new products -New Campaigns for products -Contractual agreements with partners -Feasibility analysis

B

New Business Development Manager

Biopharma Business of Merck

Apr 2011 - Oct 2012 (1 year 7 months)

- Negotiation and Alliance Management -Leading the business planning process for new product launches, providing analysis, evaluation and approval. - Making acquisitions, in-licencing & distribution to gain critical mass - Co-marketing - Galenic development - Inorganic growth strategies Therapeutic areas:Cardiovascular disease,Cerebrovascular disease, Metabolic, Pain, CNS and OTC.

B

Cardiovascular Franchise Manager

Biopharma Business of Merck

Jan 2010 - Apr 2011 (1 year 4 months)

-Development and creation of marketing strategy for Merck's cardiovascular franchise. -Development and managed hospital´s sales force from the Ethical Business Unit in public and decentralized market --Launch of new product (LCM) and New campaign for the products in the cardiovascular franchise

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Cardiovascular & Thrombosis Product Manager

SANOFI- Adventis

Jul 2005 - Jan 2010 (4 years 7 months)

--Lead the marketing of one of the most important blockbusters in cardiovascular market -Development of strategies for public and private market, as well as key target (Cardiologist, Neurologist,Vascular Surgeon, Internist,GP) -Control budget

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Sales Representative in : Cardiometabolic Area

SANOFI- Adventis

Mar 2004 - Jul 2005 (1 year 5 months)

-Responsible of my territory (Hospitals Areas ,ZP20-21,22): Sales and promotion with Cardiologist ,Endocrinologist,Surgeon,and other specialties, for the cardiovascular portfolio of sanofi.

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Sales Representative - Women health care and Diabetes

Eli Lilly

Jan 2001 - Jan 2003 (2 years 1 month)

Emilio Romero

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