Emilio Peña

Emilio Peña

About

Detail

CPO @ Koban | MBA | Financial Inclusion | Tech Founder
Mexico
Contact Emilio regarding: 
Flexible work
Starting at USD50/hour

Timeline

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Job
school
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Résumé

Jobs verified_user 0% verified
  • Koban
    Chief product officer
    Koban
    Nov 2022 - Jan 2023 (3 months)
    The majority of Latin Americans who remain unbanked and the existing banking customers deserve a better choice. We offer our users digital financial services that are innovative, easy to use and accessible all in a highly secure digital platform. Koban is on a mission to revolutionize the way money works in LatAm

    We are passionate about empowering people's financial lives through technology and design, driven by our mission to promote financial inclusion in our region
  • Koban
    Head of product
    Koban
    Jul 2022 - Nov 2022 (5 months)
    The majority of Latin Americans who remain unbanked and the existing banking customers deserve a better choice. We offer our users digital financial services that are innovative, easy to use and accessible all in a highly secure digital platform. Koban is on a mission to revolutionize the way money works in LatAm

    We are passionate about empowering people's financial lives through technology and design, driven by our mission to promote financial inclusion in our region
  • Nubank
    Product manager
    Nubank
    Mar 2021 - Jul 2022 (1 year 5 months)
    Nubank is the largest digital bank in the world, one of the 10 most valuable startups in the world valued at over $30 billion, and the leading fintech company in Latin America. In 2020, Nu launched its credit card in Mexico – a country where the unbanked population accounts for over 36 million people. An exciting journey is ahead!
  • Product Labs
    Founder & community lead
    Product Labs
    Jan 2021 - Jan 2023 (2 years 1 month)
    Product-LatAm is the first community for product people in Latin America with currently +800 members from across the region and many different and interesting initiatives taking place. Join to connect and expand our knowledge and boost the LatAm ecosystem! Currently leading the following initiatives:
    - First Community Podcast
    - Industry Report 2022
    - Product Challenges
    - Product Teams Staffing & Education
    - Meet a Founder
  • Bolt
    Founder / head of product
    Bolt
    Nov 2017 - Feb 2021 (3 years 4 months)
    The Digital Product Company, our main focus is to develop successful business models in the digital ecosystem by creating a Product Culture inside the organizations and startups. +10 successfully conceptualized, developed, launched, validated and scaled products in LatAm:
    - Digital Activation for Global CPG Brand & Global Streaming Platform (Entertainment)
    - Employee Loyalty App for Global CPG brand (Beverages)
    - SaaS Platform for Real Estate Industry (Commercial Leasings)
    - Online Booking Platform (Fitness/Mindfulness)
    - Inventory Management Platform (Consumer Goods)
    - Food supply-chain B2B marketplace (Food)
    - UX consulting, Main App for Global Mexican Airline (Transportation)
    - High-end Bra
  • K
    Co-founder / product manager
    KIIRU
    Dec 2015 - Nov 2017 (2 years)
    - Led CRM development (Flirt) for Sales Department and Lead-gen analysis of performance metrics
    - Key Performance metrics (Campaigns): 15% increase in Brand Recognition after 2 months of continuous impressions +35% Video-completion rate over Facebook channel performance for same Ads
    - Similar demographics +40% CTR over Facebook channel performance for same Ads, similar demographics
    Key success metrics: Launching 2 simultaneous products in less than 12 months (CRM / Ad Manager) 0 to 1000 high-ticket customers after Year 1 since Go-To-Market (Growth) Achieving break-even with 150K USD in sales after first year Implemented and measured KPIs (Platform/Ad delivery/Lead-gen performance metrics): Connection Rate, Bounce Rate, Total
  • K
    Co-founder / research & seed capital funding
    KIIRU
    Dec 2014 - Nov 2015 (1 year)
    - Problem identification
    - Business case
    - Tech validation/viability
    Team role:
    Software requirements documentation, Preparation of Pitch-deck for Seed capital round. Kii was the first mexican startup to explore wireless advertising networks via a cloud platform. In December 2015, we secured a Pre-Seed Capital round from the High Impact Entrepreneurial Fund of INADEM (Mexican Institute of Entrepreneurship)
  • L
    Regional head of design (LatAm)
    Linio Group
    Jan 2014 - Dec 2014 (1 year)
    - Led design team to increase CTR performance accross 4 countries: México, Perú, Colombia and Venezuela
    - Managed 28 people regional team, trafickers, art directors and junior designers
    - Performance driven collaboration along channels (Re-targeting, CRM, Social Media, Web) Reported Performance Statistics to CMO
  • T
    Creative director
    TABOO-DIGITAL
    Jun 2013 - Dec 2013 (7 months)
    - Led post-production team for Key Account: Cinepolis (Leading global theater chain)
    - Coordinated design and production for Cinépolis Klic (streaming service) launch campaign
    - Developed storyline for Cinépolis Emociones nationwide campaign (México)
  • Garage Films
    Art director (storytelling)
    Garage Films
    Jul 2012 - Jun 2013 (1 year)
    - Developed visual concepts and storytelling for TV commercials for global brands
    Clients such as: Yoplait, Quaker State, Nextel, Monsanto, etc
  • T
    Art director jr. (motion graphics)
    TERAN\TBWA
    Aug 2011 - Jul 2012 (1 year)
    - Art Direction on motion graphics pieces for clients such as Palacio de Hierro, Cablevision, GNP, and Nextel
Education verified_user 0% verified
  • Quantic School of Business and Technology
    Master of Business Administration - Executive MBA, Business & Technology
    Quantic School of Business and Technology
    Jan 2020 - Jan 2021 (1 year 1 month)
  • Universidad Iberoamericana, Ciudad de México
    Bachelor's degree, Industrial and Product Design
    Universidad Iberoamericana, Ciudad de México
    Jan 2008 - Jan 2012 (4 years 1 month)
  • National Institute of Information Technology
    Bachelor of Technology
    National Institute of Information Technology
    Jan 2006 - Jan 2008 (2 years 1 month)
  • Tecnologico de Monterrey
    High School Diploma
    Tecnologico de Monterrey
    Jan 2000 - Jan 2004 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • Kii
    Flirt // Web-based CRM
    Kii
    Jun 2016 - May 2018 (2 years)
    Flirt is the first CRM that attracts customers. On the user-side it's a beautifully crafted website which main goal is to attract Leads and gather information from them, on the back (the admin dashboard) it's a very simple yet powerful CRM. It concentrates efforts across social media and display marketing channels and acts as a funnel for the Sales Pipeline and as a Project Management Tool for employees within the organization. It is truly mobile-first on both ends