Emerson Vieira Rocha Content Strategist | Content Manager | Copywriter |

Copywriter

Turing

Oct 2023 - Current (2 years 6 months)

Working at Turing, a Silicon Valley tech services startup, driving innovation in AI services to achieve a more borderless world: - Ensured that our communication followed brand guidelines on multiple channels (E-mail, Social Media, etc.). - Drafted copy for online ads (Social Media) and email campaigns. - Fine-tuned GenAI prompts for a more efficient content production pipeline.

K

Content Strategist

Kutumbh HRCare (Beelabs)

Jun 2023 - Current (2 years 10 months)

Consulting for a privately funded Indian tech startup that focuses on software solutions while supporting a mobile app that has over 10 million downloads: - Led LATAM content strategy development to double the number of active premium users registered in the platform and raised engagement from 5k shares/downloads to 70k monthly in 6 months for premium users. - Conducted data-driven user research to identify unmet user needs and develop new features in the app, increasing retention of premium users by more than 20% in less than two months. - Established a QC process for content and suggested changes to ensure it was shareable and easily readable. - Suggested new categories of unexplored content with a high chance of engagement based on re

Content Writer I

Turing

May 2023 - Oct 2023 (6 months)

- Suggested optimized keywords for SEO and SEM initiatives, using Google Trends, SEMRush, and Ahrefs, increasing organic traffic by more than 95%. - Drove on-page SEO strategies for multiple pages and queries, reaching KPIs goals and exceeding them by around 70%. - Led learning sessions about how to use data analytics to draw actionable insights. - Using ChatGPT, Python, and Google Sheets, automated a process saving up to 4 hours of daily work.

Content Writer

Turing

Feb 2022 - May 2023 (1 year 4 months)

- Optimized (SEO) and translated blog posts and job descriptions while setting company standards for the LATAM operation (over 500 pages), increasing conversions by over 100%. - Collaborated with a multinational and cross-functional team using project management tools like Slack and Asana to ensure timely task delivery. - Gave and absorbed constructive feedback about writing and applied it, cutting the time spent on revisions by about half.

R

Content Strategist

Rocha Escrita e Propaganda

Dec 2020 - Jul 2023 (2 years 8 months)

Consulted for clients in different niches as a freelancer working with a digital marketing agency and with a Silicon Valley tech startup (Woflow): - Wrote SEO-optimized blog posts for various websites and projects, resulting in a 20% increase in organic traffic. - Created a workflow production system that saved 50% of effort and ensured timely delivery. - Helped Woflow implement its LATAM operation by transcribing 250+ restaurant menus and training materials in Portuguese and English. - Leveraged AI-powered tools (GPT-4 and stable-diffusion) to create custom content prompts and optimize processes. - Created a gaming guide for Pokémon Soul Silver for a website focused on interacting with different fandoms. - Created a framework to structure

Marketing Intern

Agencia

Nov 2019 - Jan 2020 (3 months)

Interned at a Digital Marketing Agency that handles mid-sized and small businesses from São Paulo, Brazil: - Created optimized content and reports in a social media platform with over 100K followers for a bar and restaurant chain. - Conducted market and competitive research to generate new content ideas that increased engagement by 20%. - Created the content schedule for consistent posting on the social media accounts for a client based on critical dates and offerings. - Created website optimization reports that helped improve B2B operations. - Created a new template for social media posts and used a professional camera to showcase the ambiance of a restaurant.

V

Marketing Intern

Value Semijoias

Jul 2019 - Nov 2019 (5 months)

Interned at an e-commerce Brazilian startup in the fashion segment: - Implemented a Content and Inbound Marketing strategy, which raised organic traffic by 20% to our - Optimized the website content and design using SEO best practices, CSS, HTML, and WordPress plug-ins, improving its score by 400%. - Managed the company’s blog using Content and Inbound Marketing strategies, increasing website traffic by 20% and SEO scores by 300%. - Collaborated with a design agency to create new templates for daily posts about the products and any ongoing discounts. - Directed the creation of new business cards to be distributed by sales staff at the physical stores. - Made a deal with a Digital influencer, reducing the decline in followers on our Insta

Telemarketing Sales Representative

Teleperformance

Nov 2018 - Apr 2019 (6 months)

Worked at Brazil's top provider of telemarketing services: - Framework and Script creation to help the sales process of a service. - Supported by peers regarding selling techniques, software, and specific aspects of the service. - Collaborated with training staff to create a comprehensive sales process to onboard new sellers more easily. - Created customizable sheets so other sellers could keep track of their goals. - Helped to define a new sales commission model in collaboration with other sellers and the sales manager, which increased sales and boosted morale.

Customer Service Representative

Teleperformance

Jun 2018 - Nov 2018 (6 months)

- Helped customers daily with their credit card financial issues. - Collaborated with the retention and sales team to redirect calls accordingly. - Trained a fellow customer service representative on the processes to support the quality assurance team.

Emerson Vieira Rocha

About

Detail

Timeline

Résumé