Luis Alberto Zuno Aguilar

Luis Alberto Zuno Aguilar  new_releases

About

Detail

CMO
Mexico City, Mexico

Contact Luis regarding: 

work
Full-time jobs
Starting at USD100K/year
Flexible work
Starting at USD250/hour

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • P
    FOUNDER & COO
    PopFlyXp /The 5MX
    Jun 2018 - Current (7 years)
    (One of five Co-Founders and responsible for the operations, R&D and marketing departments) - Created the Business and marketing plans and the Tech Model for the business platform - Developed and presented the investors and VC's plan - Secured more than 2M USD for initial founding - Responsible for the creation and development of MVP and operational versions of the platform
  • TV Azteca
    NEW BUSINESS AND NATIONAL SALES DIRECTOR
    TV Azteca
    May 2018 - Sep 2019 (1 year 5 months)
    (Head of New business and sales team for the regional national network) - Responsible for developing and managing the new ventures in order to diversify the activities of the Group. - Detect the new business opportunities in the industries that the group will invest in. - Tactics of marketing initiatives for sales cycle acceleration with marketing leading source - Responsible for the restructure of the new national and regional marketing and sales team. - New opportunities generated by marketing activities and create brand positioning of this new business venture
  • Fox Sports
    F
    MARKETING & On-Air DIRECTOR
    Fox Sports, FNG/ FOX SPORTS
    Jun 2014 - Jan 2018 (3 years 8 months)
    (Head of marketing and responsible for the 3 sports channels of FNG Mexico) - Regained leadership in the sports network in the first 12 months of taking the area, 35% RTG growth vs PFY. - Obtained 15% budget savings and increased branding presence and brand awareness. - Planed, led and launch the new brand positioning for 2 channels, 1 new property and one own production. - Responsible for the restructure of the new on air and marketing team. - Developed the new on-air creative services for the sports network.
  • M
    COMMERCIAL DIRECTOR
    MUTIKRD de México
    Oct 2013 - Jun 2014 (9 months)
    (Lead all the business sales and commercial operations, company relaunch, budget design). - Achieved 100% of sales budget 8 months before the business projections. - Built sales and marketing team 50% lower cost than the business plan.
  • G
    COMMERCIAL & MARKETING DIRECTOR
    GALLOS BLANCOS
    2013 - 2014 (1 year 1 month)
    (Responsible of sponsorship sales department, Marketing, PR and advertisement). - Reached sponsorship sales over 10M USD in the first year. - Launched first season pass and reach the sales goal of 3M USD 1 month before season started.
  • S
    INTERNATIONAL MARKETING AND SALES DIRECTOR
    SOCCERLOCO
    2012 - 2013 (1 year 1 month)
    (Direct, develop and implement sales and marketing plans) - Launched first Hispanic dedicated mkt and digital team. - Tropicalized and adapted marketing plan for Hispanics market. - Negotiated with 5 state and local leagues and signed more than 10 teams to become part of our team program.
  • Club Tijuana Xoloitzcuintles de Caliente
    COMMERCIAL & MARKETING DIRECTOR
    Club Tijuana Xoloitzcuintles de Caliente
    2009 - 2012 (3 years 1 month)
    (Directed marketing, PR, sponsorships activities for the professional soccer team) - Reached 100% season pass sales for 2 consecutive years. - Obtained 100% of sales, sponsorships and licensing budgets 3 consecutive years.
  • I
    SPORTS MARKETING MANAGER
    INDUSTRIAS VOIT
    2007 - 2009 (2 years 1 month)
    Managed and lead the sports marketing assets (players, teams and leagues)
  • W
    NEW BUSINESS CONSULTANT
    WALTER LANDOR ASSOCIATES
    2005 - 2007 (2 years 1 month)
    (Operated the new business department)
  • C
    MARKETING MANAGER
    CLUB DE FUTBOL LEON
    2001 - 2005 (4 years 1 month)
Education verified_user 0% verified
  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    MASTER OF BUSINESS ADMINISTRATION BUSINESS ADMINISTRATION
    Instituto Tecnológico y de Estudios Superiores de Monterrey
    2007 - 2009 (2 years 1 month)
  • Thunderbird School of Global Management
    MBA
    Thunderbird School of Global Management
    2007 - 2009 (2 years 1 month)
  • Instituto Tecnológico y de Estudios Superiores de Monterrey
    BS Marketing
    Instituto Tecnológico y de Estudios Superiores de Monterrey
    2001 - 2005 (4 years 1 month)