Data Scientist - Marketing & Growth
Kantar Millward Brown, Analytics Division
Mar 2022 - May 2023 (1 year 3 months)
• Developed and fine-tuned machine learning models using R and Python, including Factor Analysis, Structural Causal Models, Clustering, and Supervised Learning, to optimize marketing strategies for over 20+ prominent brands.
• Utilized Azure cloud services, including Azure Databricks and Azure Data Factory, for streamlined data workflows, advanced analytics, and improved data-driven insights. Employed Power BI for actionable data visualization to stakeholders.
• Utilized Python to design and implement an internal tool that translated programming instructions between platforms and optimized data and workflow pipelines, saving the Analytics Group 2-4 hours on each project.