Ellena Whitfield

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FREELANCE PROJECT MANAGER

No Single Individual

Jun 2025 - Current (1 year)

Lead social media campaigns for a top tech firm, ensuring timely delivery and client satisfaction. Coordinate weekly calls, fostering clear communication and strong client relationships. Manage project timelines with ClickUp and Coda, achieving seamless project execution. Identify potential delays, implementing solutions to maintain project momentum. Enhance client engagement through regular check-ins, aligning project goals with client needs. Implemented comprehensive project plans, ensuring clarity on objectives and timelines, which led to enhanced client satisfaction and successful project delivery.

ACCOUNT EXECUTIVE

Deutsch

May 2024 - May 2025 (1 year 1 month)

Worked with senior level Account Team to guide daily project management for national TV, Social, Radio, and Digital campaigns, particularly projects pertaining to Taco Bell's Value platform and the successful launch of the $5, $7, and $9 Luxe Cravings Boxes. Led ongoing dialogue with client and agency team members across multiple marketing projects. Led project kick-offs by reviewing and distributing client briefs, building production timelines, while helping communicate all deliverables and client expectations to internal teams. Collaborated with Strategy and Creative Departments to produce client-facing presentation decks for film, radio, social and digital campaigns. Ensured all creative concepts are successfully distributed for revie

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ASSISTANT ACCOUNT EXECUTIVE

David&Goliath

May 2022 - May 2024 (2 years 1 month)

Led digital, print, and out-of-home projects for new vehicle releases and nationwide 360 campaigns, including the 2022 Kia New Year's Eve Takeover, 2024 Superbowl campaign, and the release of the 2024 Kia EV9. Worked with Digital and National client marketing executives on a daily basis to communicate deliverable expectations to agency's creative team based on client creative briefs and feedback. Managed monthly Talent & Residuals conversations between clients and agency's business affairs team. Worked with partner agencies to provide approved imagery, video, and copy for both paid and organic social and search partnerships. Processed vehicle running footage orders from National Dealer Network and distributed monthly awards & accolades

SOCIAL MEDIA INTERN

Lula

Sep 2021 - May 2022 (9 months)

Managed weekly social media calendar, boosting Instagram followers by 1,224% in a month. Crafted engaging TikTok and Instagram content, aligning with brand voice and showcasing product features, increasing user engagement. Collaborated with followers and creators, enhancing community interaction. Adapted content strategy to meet evolving social media trends and audience needs. Developed and maintained a comprehensive content calendar, ensuring timely posts and consistent brand messaging across platforms.

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