Elkin Escobar

Elkin Escobar  new_releases

About

Detail

Head of Growth
Bogotá, Bogota, Colombia
Contact Elkin regarding: 
Flexible work
Starting at USD2.8k/hour

Timeline

work
Job
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Education

Résumé

Jobs verified_user 0% verified
  • F
    Growth Subdirector for VP of Digital Business and Customers
    FEMSA Health division
    Feb 2024 - Current (2 years 9 months)
    Multinational pharmacy store chain part of the FEMSA group, bottler of Coca-Cola in Latin America. In charge of the growth strategy and operation for the digital channels of the chain: e-commerce, mobile app and call center. Direct reports: 2 - indirect reports: 7.
    Selected Contributions:
    ● Reached 9,2% digital market share in Colombia with e-commerce, generating $1.4M in monthly sales and delivering 148% growth year-over-year.
    ● Achieved a 35.67% increase in ROAS, reaching 656%, with an average monthly budget of $120k and a 24.7% rise in organic channel revenues.
    ● Attained 1.3 million downloads, with an MAU of 33.04% and a LTV 16.0% above the average of other retail channels.
  • H
    Head of Growth
    Huny
    Nov 2023 - Feb 2024 (4 months)
    Artificial intelligence platform that automates 100% of the recruitment, selection and hiring process. Led the growth strategy (customer acquisition and service delivery) and expansion for all markets and supervised the demand generation and CRO of the users side of the platform. Direct reports: 3 - indirect reports: 7
    Selected Contributions:
    • Cut paid channels investment by 88%, yet sustained sales growth (+$200k +8% Growth MoM) by implementing an outbound strategy.
    • Grew MRR from subscriptions (vs. PT) by expanding the active license base and reducing churn by 4%.
    • Carried out an optimization strategy that boosted qualified candidate registrations for job openings by
  • YT Rocket
    Head of Growth and Revenue public Remote experience
    YT Rocket
    Feb 2022 - Sep 2023 (1 year 8 months)
    Music distribution and management company with operations in Latam, Asia and USA. Managed new user acquisition operations for artist self-management platform (B2C) and royalty management services (B2B), led the revenue strategy for freemium services and led the P&L management of these verticals. Direct reports: 3 - indirect reports: 4
    Selected Contributions:
    ● Increased on-site sales by +74% with the restructuring of the paid media strategy and partnerships (+$170K in monthly revenues).
    ● Led the activation and reactivation of registered users increasing the average revenue per user (ARPU) by +85%.
    ● Boosted royalty revenues by 23.0% through the active promotion of music catalogs and increased net revenues by 18.6% by im
  • Mutante
    Head of Growth public Remote experience
    Mutante
    May 2021 - Dec 2021 (8 months)
  • Tul
    Strategy and Brand Integration Manager
    Tul
    Jul 2020 - Dec 2021 (1 year 6 months)
    B2B Marketplace for owners and managers of hardware stores and construction companies in Colombia, Mexico and Brazil. Directed the user activation and retention strategy for the mobile application and coordinated customer capitalization efforts between digital performance marketing and the sales force. Direct reports: 1 - indirect reports: 4. Selected Contributions:
    • Managed the strategy to reach over 400k app users and 90k active web users in less than a year from scratch.
    • Generated over +$230K in monthly sales and facilitated +$70K in monthly transactional credits through the app.
    • Developed the ads model (retail media) within the application and business assets. • Secured 83.1% MAU with a performance marketing s
  • C
    Brand and Marketing Manager
    Cruked Group.
    Aug 2019 - Jun 2020 (11 months)
    Marketing and creative agency for the hospitality industry. Led the design and implementation of awareness and conversion strategies for the client portfolio, while supervising budget distribution, campaigns performance and client contribution management. Direct reports: 4. Selected Contributions: • Developed a marketing playbook adaptable to each client that allowed a 112% growth of the client portfolio. • Hotel client success story: increase direct bookings share to +97% and +4.6% of total bookings. • -7% average CAC reduction of our customers' booking records through third parties.
    Salesforce.
  • Caracol Television
    CC Digital Strategist
    Caracol Television
    Apr 2017 - Jul 2019 (2 years 4 months)
    2019) Free-to-air television network and digital media and entertainment group. Handled inbound marketing and digital on-air strategies to drive audience growth and elevate content consumption rates.
    Selected Contributions:
    • Conducted research in the southwest region, achieving a +26% in audience engagement and +4% of awareness.
    • Drove to 6.2% rise in stickiness with regionalized content creation and interactive modules.
    • Boosted traffic growth +1.32% average on the group's music and pop culture digital portals.
  • El Zarzo Revista
    CC Strategist
    El Zarzo Revista
    Mar 2016 - Mar 2017 (1 year 1 month)
  • R
    Social Media Strategist
    Radionix MTM
    Feb 2015 - Jan 2016 (1 year)
  • O
    Jr Digital Coordinator
    OkSt
    Feb 2014 - Jan 2015 (1 year)
Education verified_user 0% verified
  • Politecnico de Colombia
    Finance
    Politecnico de Colombia
    Feb 2020 - Nov 2021 (1 year 10 months)
  • Universidad Santiago de Cali
    Marketing and Advertising
    Universidad Santiago de Cali
    Feb 2016 - Dec 2020 (4 years 11 months)