Elizabeth Melis Liderazgo de equipos, gestión de proyectos, fidelización de

Brand Director

TBWA

Aug 2021 - Current (5 years 3 months)

Responsible of leading a multifuncional team with an strategic approach on conceptualization and production of 360 campaigns, including Content, Social Media and Community Management, overall budget and resources management for Retail, Consumer Goods and Education Accounts, working over objectives and processes. Active participation on New Business Pitches.

Sr Account Director

121 Latam

Jun 2021 - Aug 2021 (3 months)

Responsible for team and Client relationship management, from strategy, to implementation, production, organization of resources and workload for a digital ecommerce account. Supervision of all the project proceses: briefing, strategy, creative and content development, community management tasks, development and execution of online Influencer´s strategies, time and budget management.

Brand building Consultancy

Profesional independiente

Apr 2021 - Aug 2021 (5 months)

I help Brands and Businesses grow with a Marketing, Advertising and Media holistic approach. I manage people teams and processes, I develop connections and most of all, I make things happen.

Managing Director

MediaCom

May 2020 - Mar 2021 (11 months)

Responsible for the Peru Operation.

Client Service Director

MediaCom

Nov 2019 - Apr 2020 (6 months)

I was responsible for leading the Client service Department

Managing Director SWIM Perú

GroupM

Jul 2017 - Oct 2019 (2 years 4 months)

Managing Director of SWIM Perú, a Media Agency by GroupM that handled all media strategy, planning and buying for Falabella Holding, reporting directly to the CEO located on Chile. Leading a 45 people team I was responsible of the operation in Peru.

Client Success, Innovation Leader

Findasense

Jan 2015 - Jul 2017 (2 years 7 months)

Responsible of leading a 12 people team of different areas, managing the Costumer Interaction Center for Perú and Bolivia. Overseeing and manage conversations on the social channels, developing and executing integral Social Media strategies, controlling engagement and interaction rate while creating and planning real time content for several Coca-Cola Company Brands.

Supervision of all the project proceses: briefing, strategy, creative and content development, community management tasks, development and execution of non-paid online Influencer´s strategies, investigation of company´s global case studies, reporting and monitoring, team management.

General Account Director

121 Latam

Apr 2013 - Dec 2014 (1 year 9 months)

Responsible for the Account Department (9 people team) and Management for all the Agency 360 projects. Main Clients: Movistar, Interbank, Saab Miller, McDonalds, Promperú, Decorcenter, Diario La República, new business.

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Client Service Director / Planning Director

Adsolut

May 2012 - Mar 2013 (11 months)

• Responsible for the Marketing and Communication plan Management (ATL & On Line) of all Clients and New Business within the Agency: from initial briefing, to strategic approach, annual plan recommendations based on client objectives, competitive review, suppliers negotiation, supervision of the production process and meeting dead lines of al processes. Responsible for the Account Department, presentations and initiatives.

Relevant projects:

Red Cross "Día de la Banderita": how to renovate a traditional solidary date related to Red Cross and get Clients and Media involved? that was the challenge for our agency. A mix of of on, off, influencers and social media environment made 2012 the best year for "Día de la Banderi

Client Service Director / Senior Account Director

BURNS

Mar 2010 - Apr 2012 (2 years 2 months)

Social media and 360 projects Management. Leading several teams, while being responsible for creative briefing, strategic approach, strategic and tactical presentations, New Business, competitors and category analysis, data report. Responsible on meeting production and marketing plans dead lines and objectives while making constant improvements on initial plan, based on market trends and changes. Accounts: Disney Spain, P&G, Fundació laCaixa, Licor 43, Ron Matusalem, Paradores, Lexus Spain, Segittur, Dodot.

Relevant Projects:
1. Facebook app to promote Castilla La Mancha Tourism: we had the challenge on how to involve Facebook community into the historical meaning of this Spanish region, while getting them involved into a

Account Director

Young Rubicam Group

Oct 2007 - Feb 2010 (2 years 5 months)

ATL and 360 campaign Management for Vodafone, Caja Madrid, 11811, Correos, Arbora Ausonia, Vinos Castilla la Mancha. Supervision of a 5 people account team, responsible for making brand reviews, competitor’s analysis, marketing plans, creative briefs, strategic support, International coordination for Vodafone, new Business, production and execution timings control. Overall coordination of the complete process within the agency.

1. Vodafone Roaming Service. We won an international pitch with the challenge of finding a universal concept to communicate the benefits of the service in a relevant way for several targets. Humor, worldwide icon and finding a universal language was the key of success

2. Vodafone fix service

Account Supervisor

OgilvyOne

Jul 2006 - Sep 2007 (1 year 3 months)

Strategic support, creative briefs, BTL campaigns, International campaigns coordination reporting to Paris. Responsible of time line executions and production dead lines. Clients: IBM, American Express.

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Account Supervisor

BTOB

Dec 2005 - Jun 2006 (7 months)

Strategic support, creative briefs, BTL & ATL campaigns, processes planning and budgeting proposals, suppliers contact, identity brand analysis and Marketing plan recommendations.

Group Account Director

JWT

Oct 2000 - Sep 2005 (5 years)

Marketing plans and brand ideas development for different market categories. Strategic analysis of advertising campaigns, market segments and qualitative and quantitative researches. Responsible for the application of Total Branding Concept, brand review and ATL campaign presentations and development, meeting deadlines and objectives. Supervision of Account team. Strategic assistance in the development of client goals. Manage the forecasting and P&L process. Responsible of LATAM regional Coordination of the brand Ritz cracker/Kraft Foods. Clients: Kraft Foods Vzla., Novartis Nutrition, Novartis Pharma, Cadbury Adams, EBEL, Kimberly Clark, Banco de Venezuela Grupo Santander/Grupo Santander, Oster/Coleman, Canadian Embassy in Venezuela (Te

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Marketing Assistant

cvfuturocom

Aug 2000 - Nov 2000 (4 months)

• Marketing activities follow up.
• POS and advertising material inventory control.
• Event organization.

Senior Account Executive

Mccann Erickson

Apr 1999 - Aug 2000 (1 year 5 months)

• Client´s attention.
• Development of creative briefs.
• Internal agency work coordination.
• Participation on Global projects.
• Clients: MONACA-Molinos Nacionales, Mastercard, Unilever (Vasenol, Tío Rico), Hewlett Packard, Glaxo Wellcome, Agilent Technologies, Banco Noroco.

Strategic Planning Assistant

Saatchi Saatchi

Jan 1999 - Apr 1999 (4 months)

• Participation on development and organization of market researches, product trial.
• Development of flash reports and researches results interpretation.

Account Executive

DDB

Jan 1997 - Jul 1998 (1 year 7 months)

• Development of creative briefs and competitors report.
• Client’s attention.
• Internal coordination of agency matters among all departments involved.
• Clients: Mc Donald´s, American Airlines, Seguros Orinoco, Laboratorios Calox, American Airlines, El Universal, C.A. Ron Santa Teresa, Jhonson & Jhonson, Mobil Oil.

Elizabeth Melis

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Elizabeth Melis

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