Elise Lawless

Sales Executive

CoStar Group

Jan 2022 - Current (4 years 5 months)

• Sell CoStar's real estate SaaS platform and marketing solutions for CoStar, LoopNet and Homes.com • Complete ownership of the full sales cycle: prospect, demo, close, onboard, train and renewal • Conduct a high level of in person and Zoom client and prospect product demonstrations • Provide valuable insight and training to Brokers, Owners, Investors, Lenders, Appraisers in CRE • Represent CoStar by hosting, attending industry events networking with CRE professionals

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Sales Director

Hashoff

Jan 2021 - Jan 2022 (1 year 1 month)

• Sell custom Influencer and content marketing activations on Instagram, YouTube, TikTok, Facebook, Snap, Pinterest, Twitter, LinkedIn • Understand client needs, recommend influencer marketing campaigns: managed, hybrid or SaaS • Sell Hashoff SaaS platform, managed activations using Tagger Influencer Marketing SaaS platform • Conduct presentations with agencies and brands, perform platform SaaS demonstrations • Contract and produce rich content across a variety of formats and channels, videos, posts • Create and maintain trust with marketing decision makers through consultative selling approach • Engage directly with client CEOs, CMOs and other senior executives at client and agencies • Own the sales cycle - from lead generation to

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Enterprise Sales Director

StatSocial

Jan 2020

• Sold SaaS Data Licenses, patented social audience insights platform • Cultivate relationships with clients direct American Express, IHG, Visa, David Yurman • Design a priority list of target accounts and clients within Fortune 1000 • Conduct high level meetings with C-suite, perform platform demonstrations • Manage complex sales, closed contracts, annual/multi-year agreements, identify growth opportunities

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Managing Partner/VP

Shamrock Holding Corp

Jan 2020 - Jan 2021 (1 year 1 month)

• Purchased, Renovated and Flipped a 100+ year old property • Managed multiple properties in multiple states, attended real estate school • Lead all phases of design, renovation, construction, and sales • Scheduled, negotiated, and collaborated with Legal, Finance, HVAC, plumbers, electric, masonry, roofers, painters, designers, architects

Sales Director

AudienceX

Jan 2018 - Jan 2019 (1 year 1 month)

• Sold omnichannel SaaS and managed programmatic advertising, search, social campaigns • Prospect and sell largest independent trade desk comprised of 12 DSPs and 6 platforms • DSPs include: The Trade Desk, Sizmek, Datazu, Simpli.fi, Adobe, MediaMath, Viant • Understand client pain points, develop solutions, sell managed, hybrid and SaaS platform • Collaborate with internal teams spanning multiple time zones and geographies • Identify revenue opportunities, persuade, and upsell on new strategies, tactics, KPIs • Cultivate new business relationships, selling agencies and brands from C-suite, VP, Director level • Persuade and upsell clients the full suite of omni-channel offerings including search, social, programmatic, display, video

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Sr. Account Executive

Townsquare Media (NJ101.5,

Jan 2016 - Jan 2018 (2 years 1 month)

• Sold local, regional Radio, programmatic, digital, social, app, mobile and Live Events • Presented 11 Radio Stations, NJ 101.5, 94.3 The Point, radio, app, podcasts, cross promotions • Cultivate relationships internally and externally to sell omni-channel promotions • Present, negotiate, close Social Media ad packages on Facebook, Instagram, YouTube • Influence, persuade, close and execute digital, social, programmatic, app, mobile, SEO, SEM • Collaborate with internal teams to formulate unique promotions to deliver client and company goals • Attend live events and on-site promotions

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Regional & Interconnect Account Executive

Comcast Spotlight (ComcastEffectv)

Jan 2006 - Jan 2016 (10 years 1 month)

• • • Sold Cross Platform 40+ cable TV networks and Ad Networks growing billing to $4M annually • Demonstrate advanced products Addressable, VOD for Comcast & Verizon • Presented, negotiated multiyear sponsorship packages for NFL, MLB, NHL, Olympics, Awards • Created and implemented internal processes to increase revenue by $1.5M • Lead and develop multi-media, multi-market, omni-channel strategic plans to pitch close $4M • Develop cross-functional relationships with Product, Legal, Finance and other internal stakeholders • Innovate, create programs and repeatable processes for pre and post-sale to increase revenue • Cultivate high-level relationships with clients and agencies: Havas, Zenith, PHD, Active, UM, Orion, Blinds to Go,

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Account Manager National Advertising Sales

The Weather Channel & weather.com

Jan 1999 - Jan 2006 (7 years 1 month)

• Sold The Weather Channel and weather.com video digital advertising and sponsorships nationally • Top Salesperson in the country. Managed business billing over $40M/reaching $13M goal • Presented, forecast, negotiated, closed multi-platform deals and sponsorships over $40 million • Generated New Business totaling $21 Million for TWC with Hyundai, Goodyear, Outback, TIAA, • Introduced and implemented internal processes to increase revenue by $1 million • Outstanding success in developing relationships and presenting to C-Suite client and agencies Havas, Zenith, PHD, Martin, Prudential, Initiative, Horizon, Active, UM, Publicis • Category Experience: Auto, CPG, Retail, Travel & Hospitality, Pharma, QSR, Healthcare, Tech, Telecom, Fina

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