Elijah Chen

Product Marketing Manager – Growth & Audience Engagement

Chess.com

Dec 2023 - Mar 2025 (1 year 4 months)

• Owned end-to-end launch planning and messaging for live events including the Champions Chess Tour and Speed Chess Championship, boosting viewership by 40% and driving a 20% lift in premium upgrades. • Led 15+ integrated influencer and sponsor campaigns across Twitch and YouTube; managed partnerships end-to-end and drove 60% feature adoption and 25% growth in organic downloads. • A/B Tested creative variants (visuals, hooks, CTAs) across Twitch, YouTube, and paid social to optimize engagement—resulting in a 28% lift in CTR and a 15% increase in install-to-subscribe conversion. • Built segmented personas from behavioral data and qualitative research to personalize campaigns, increasing click-through rates by 28% across email and push. •

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Product Marketing Manager – Systems

Micro-Star International (MSI)

Jan 2022 - Sep 2023 (1 year 9 months)

• Led GTM strategy and execution for multiple hardware launches, coordinating across product, sales, creative, and retail partners to align messaging, promo timing, and sell-in/sell-through targets; resulted in a 20% Q1 revenue increase and stronger B2B partner alignment. • Established and maintained relationships with key stakeholders, industry influencers, and strategic partners to drive brand awareness resulting in an 80% increase year-over-year (YOY) on engagement and traffic. • Orchestrated MSI's event marketing strategy for CES, PAX, and regional channel expos—managing booth design, product demos, influencer partnerships, and lead capture systems, contributing to a 75% YOY increase in event-driven pipeline. • Negotiated co-marketi

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Channel Marketing Specialist – Amazon

RAZER Inc.

Jul 2019 - Nov 2021 (2 years 5 months)

• Defined positioning strategy and content execution across 650+ hardware SKUs, incorporating feature-level differentiators (e.g., polling rate, latency, software integration) into Amazon listings and A+ content, resulting in $60M+ in annual sales and secured Razer's #1 NPD rank for gaming peripherals in 2019. • Increased YoY Amazon revenue by 35% by implementing pricing strategies and promotions to effectively position Razer's products, balancing profitability with competitive pricing to drive sales and market share. • Collaborated with internal teams & external stakeholders to optimize product listings, enhance product content, improve search ranking performance, resulting in increased product visibility and conversion rates. • Delive

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Senior Sales & Marketing Specialist

Enermax USA

Jul 2018 - Apr 2019 (10 months)

• Executed multi-channel campaigns targeting SMB clients in the system builder and DIY PC market, achieving a 25% increase in new customer acquisition quarter-over-quarter. • Partnered with distribution reps and sales teams to identify growth opportunities in underserved segments; built campaign strategies based on market research and product differentiation. • Conducted in-depth market analysis and customer segmentation studies to inform positioning and outreach tactics—leading to improved engagement and close rates. • Created marketing collateral, pitch decks, and case studies to support field sales and channel engagement, resulting in enhanced alignment and revenue per partner.

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