Estratega de Performance Digital
Vangrupo
Jan 2021 - Current (5 years 5 months)
Responsible for designing, executing, and optimizing digital communication strategies, digital transformation projects, and automation initiatives. Led multidisciplinary teams and coordinated integrated actions with traditional marketing, events, and BTL activations for nine brands across the region.
Key Responsibilities:
• Propose and define social media content strategies tailored to the Buyer Persona of each regional brand
• Develop strategic communication plans for social media, email marketing, and websites (SEO and SEM)
• Configure, implement, and monitor digital advertising campaigns across Meta Ads and Google platforms
• Make key decisions to adjust digital campaigns and ensure alignment with performance objectives
• Prepare and a
