Eliana Torregroza

Eliana Torregroza

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Director of People & Culture at Hook + Ladder Digital
Calgary, Alberta, Canada

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Résumé


Jobs verified_user 12% verified
  • Hook + Ladder Digital Agency
    Director of People & Culture verified_user Verified experience
    Hook + Ladder Digital Agency
    Oct 2021 - Current (4 years 8 months)
  • Hook + Ladder Digital Agency
    Social media director
    Hook + Ladder Digital Agency
    Apr 2019 - Oct 2021 (2 years 7 months)
    - We generate leads and sales with high-performance marketing funnels and paid social media advertising.
  • U
    Social media manager
    Urban Productions
    May 2018 - Aug 2019 (1 year 4 months)
    - Managed Social Media planning and community management for Calgary’s most attended summer festivals, such as: Lilac Festival, Taste of Calgary, Inglewood Night Market, Mexifest, Fiestaval, Glowfest and Sunfest.
  • Ariadna
    Social Creative & Digital communities leader
    Ariadna
    Apr 2017 - May 2018 (1 year 2 months)
    - Managed social media planning, execution and community management for South America’s largest retail store (Exito Group) as well as multiple sub-brands of Colombia’s leading company in processed foods (Nutresa Group)
  • Universidad del Norte
    Digital content creator & research assistant
    Universidad del Norte
    Nov 2016 - Apr 2017 (6 months)
    - Provided expertise in the development of the communication strategy for Colombia’s Sustainable Development Goals, a project for the national planning department. - Developed content for the Sustainable Development Goals’ website, including writing more than 90 published articles. - Organized and led market research by conducting focus groups with students, social leaders and members of the private and government sectors across Colombia and reviewed results to make communication decisions.
  • C
    Communications Intern
    Consulate of Colombia in Calgary - Ministry of Foreign Affairs
    Jan 2016 - Jul 2016 (7 months)
    • Managed internal communications and external media relations. • Created and coordinated the first public Latin American art gallery for amateurs in Calgary. • Planed and supported events for the Colombian community in Alberta such as Independence Day celebrations, presidential elections, concerts, speeches for public figures, etc.
  • E
    Communications coordinator
    Ernesto McCausland Foundation
    Jun 2015 - Mar 2017 (1 year 10 months)
  • FICBAQ
    'BAQLAB' & 'A Short Week' Producer
    FICBAQ
    Dec 2013 - May 2015 (1 year 6 months)
    • Managed event operations, planning, coordination and execution of 'A Short Week', a project in which university students produce film and edit a short film in one week. • Led and coordinated the planning, set up and execution of the event 'BAQLAB', a cinematographic experimental laboratory for international directors and producers. • Collaborated and partnered with sponsors and media to meet objectives of the festival.
  • D
    Regional projects assistant
    DW Akademie
    Feb 2012 - Jul 2014 (2 years 6 months)
Education verified_user 0% verified
  • Mount Royal University
    International exchange study program, public relations and communications
    Mount Royal University
    Jan 2015
  • Universidad del Norte
    Journalism and communications professional
    Universidad del Norte
    Jan 2011 - Jan 2016 (5 years 1 month)
  • B
    Academic baccalaureate
    Buen Consejo High School
    Jan 2001 - Jan 2011 (10 years 1 month)