Eliana Torregroza Director of People & Culture at Hook + Ladder Digital

Director of People & Culture

Hook + Ladder Digital Agency

Oct 2021 - Current (4 years 8 months)

Social media director

Hook + Ladder Digital Agency

Apr 2019 - Oct 2021 (2 years 7 months)

- We generate leads and sales with high-performance marketing funnels and paid social media advertising.

U

Social media manager

Urban Productions

May 2018 - Aug 2019 (1 year 4 months)

- Managed Social Media planning and community management for Calgary’s most attended summer festivals, such as: Lilac Festival, Taste of Calgary, Inglewood Night Market, Mexifest, Fiestaval, Glowfest and Sunfest.

Social Creative & Digital communities leader

Ariadna

Apr 2017 - May 2018 (1 year 2 months)

- Managed social media planning, execution and community management for South America’s largest retail store (Exito Group) as well as multiple sub-brands of Colombia’s leading company in processed foods (Nutresa Group)

Digital content creator & research assistant

Universidad del Norte

Nov 2016 - Apr 2017 (6 months)

- Provided expertise in the development of the communication strategy for Colombia’s Sustainable Development Goals, a project for the national planning department. - Developed content for the Sustainable Development Goals’ website, including writing more than 90 published articles. - Organized and led market research by conducting focus groups with students, social leaders and members of the private and government sectors across Colombia and reviewed results to make communication decisions.

C

Communications Intern

Consulate of Colombia in Calgary - Ministry of Foreign Affairs

Jan 2016 - Jul 2016 (7 months)

• Managed internal communications and external media relations. • Created and coordinated the first public Latin American art gallery for amateurs in Calgary. • Planed and supported events for the Colombian community in Alberta such as Independence Day celebrations, presidential elections, concerts, speeches for public figures, etc.

E

Communications coordinator

Ernesto McCausland Foundation

Jun 2015 - Mar 2017 (1 year 10 months)

'BAQLAB' & 'A Short Week' Producer

FICBAQ

Dec 2013 - May 2015 (1 year 6 months)

• Managed event operations, planning, coordination and execution of 'A Short Week', a project in which university students produce film and edit a short film in one week. • Led and coordinated the planning, set up and execution of the event 'BAQLAB', a cinematographic experimental laboratory for international directors and producers. • Collaborated and partnered with sponsors and media to meet objectives of the festival.

D

Regional projects assistant

DW Akademie

Feb 2012 - Jul 2014 (2 years 6 months)

Eliana Torregroza

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