Elia Baratella

Elia Baratella

About

Detail

Senior Performance Marketing Specialist | SEM & Social Paid Expert | Account Manager | Freelance Growth Marketing Consultant
Province of Milan, Italy

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Adsmurai
    Account manager | Senior Performance Marketing Specialist | Paid Social
    Adsmurai
    Aug 2025 - Current (1 year 1 month)
    ✅ Account Manager at Adsmurai: - Built and maintained a close relationship with a leading fashion and retail client, ensuring strategic alignment and maximizing Paid Marketing results. - Developed campaign proposals, performance analyses, and reporting, providing actionable insights and forecasting future outcomes. - Managed marketing budgets to optimize investment and maximize ROI. - Designed and executed targeted strategies to increase online sales, boost revenue, drive website traffic, and optimize annual costs. - Collaborated closely with key partners, including Meta, Pinterest, TikTok, and others, to leverage platform-specific opportunities. - Created and implemented A/B tests and optimization experiments aimed at improving KPIs such
  • The Knot Worldwide
    Media Lead / Senior Performance Marketing Specialist
    The Knot Worldwide
    Apr 2023 - Aug 2025 (2 years 5 months)
    ✅ Media Lead - Performance Marketing Specialist at The Knot Worlwide: - B2B Project Leadership: spearheaded initiatives focused on revenue growth and ROAS optimization. - Lead Generation: designed, implemented, and optimized Google Ads and Meta Ads campaigns, driving a significant increase in qualified leads for the sales funnel. - App Growth: managed user acquisition campaigns for app installs and registrations, improving conversion rates while lowering CPI and CPA. - E-commerce & Marketplace: developed and optimized Shopping and Performance Max campaigns, along with Meta “Purchase” campaigns, fueling marketplace expansion and revenue growth. - Brand Awareness: planned and executed multichannel initiatives to strengthen brand presence in
  • The Knot Worldwide
    Performance Marketing Specialist
    The Knot Worldwide
    Nov 2021 - Apr 2023 (1 year 6 months)
    ✅ Performance Marketing Specialist at The Knot Worlwide: - Created and managed Lead Generation campaigns for both B2B and B2C markets. - Developed and optimized campaigns focused on App Installs and Sign-Ups, driving user acquisition. - Launched and managed Shopping and Performance Max campaigns to support marketplace growth. - Led projects aimed at enhancing the company’s Brand Awareness. - Conducted data analysis and delivered presentations to inform strategic decision-making.
  • bodasnet
    Performance Marketing
    bodasnet
    Apr 2018 - Nov 2021 (3 years 8 months)
    ✅ Performance Marketing at Bodas.net - Designed and managed Lead Generation campaigns to drive qualified prospects. - Developed and optimized App Install and Sign-Up campaigns, enhancing user acquisition. - Led projects aimed at increasing the company’s Brand Awareness through multichannel initiatives.
  • The Knot Worldwide
    Performance Marketing
    The Knot Worldwide
    Feb 2017 - Current (9 years 7 months)
  • bodasnet
    Content Manager
    bodasnet
    Feb 2017 - Apr 2018 (1 year 3 months)
    ✅ Content Manager at Bodas.net: - Created and managed web content to ensure engaging and relevant user experiences. - Selected and coordinated promotional campaigns and events to boost visibility and engagement. - Oversaw quality control of online storefronts and web displays. - Managed user interactions and accounts on the platform. - Supervised quality assurance of all audiovisual content published on the portal.
  • P
    Marketing Intern
    Prix Quality
    Oct 2016 - Dec 2016 (3 months)
    ✅ Marketing Intern at Prix Quality: - Supported Social Media Marketing initiatives to enhance brand presence and customer engagement. - Conducted market analysis and competitor research to identify opportunities and trends. - Assisted in the organization and management of offline advertising campaigns. - Performed quality control of digital advertising materials to ensure brand consistency and effectiveness.
  • B
    Web Content Developer
    Blissbooker
    Sep 2015 - Jun 2016 (10 months)
    ✅ Web Content Developer at Blissbooker: - Created audiovisual content to enhance the company’s website. - Produced SEO-friendly blog articles to drive organic traffic and improve search rankings. - Managed and developed sponsored posts for Facebook and Instagram. - Oversaw the newsletter project, from planning to execution. - Researched and implemented relevant keywords to optimize both SEM and SEO strategies.
Education verified_user 0% verified
  • Universidad Autónoma de Barcelona
    Master en Contenidos Audiovisuales y Publicidad, Scienze della comunicazione e dell''informazione
    Universidad Autónoma de Barcelona
    Jan 2014 - Dec 2015 (2 years)
  • Università degli Studi di Padova
    Graduado, Comunicazione, generale
    Università degli Studi di Padova
    Jan 2010 - Dec 2014 (5 years)
    Padova en Comunicación con el prof. Vincenzo Romania como supervisor
  • U
    Bachillerato, Liceo Scientifico indirizzo Informatico
    Umberto Masotto en Noventa Vicentina
    Jan 2004 - Dec 2010 (7 years)