Elena Shiltseva

Elena Shiltseva

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AI-native Head of Product / CPO | crypto & fintech | ex-Rarible, Tinkoff | Co-founder @ TSS Labs: $50M+ raised & driven for Web3 clients | DMs open
Europe/EMEA

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Résumé


Jobs verified_user 0% verified
  • The Secret Service
    Co-founder | Product & Growth Lead
    The Secret Service
    Aug 2025 - Current (1 year 3 months)
    The Secret Service (TSS Labs)
    Strategic growth command unit for high-performance Web3 protocols.

    We architect and execute token sales, TVL expansion, and narrative dominance through precision GTM systems, KOL strike networks, and live KPI-controlled acquisition.

    Built for volatile markets. Optimised for measurable ROI.

    Selected missions:
    • Altura Trade — TVL 0.5M -> 40M in 5 months
    • ANTIX — $9.6M raise
    • 3.5×+ ROI
    • Reactor Trade — $250K month 1 (bear market)

    Trusted by: Altura Trade, LBank, Reactor Trade, Antix, THORWallet.

    We deploy. We scale. We document results.
  • T
    Co-founder & Product and Growth Lead
    TSS Labs
    May 2024 - Current (2 years 6 months)
    • Co-founded and scaled a Web3 advisory from freelance client work to a cross-functional team of 5 across product, growth, design, analytics, and content.
    • Work directly with founders as an embedded product and growth lead on product strategy, positioning, value propositions, customer journeys, conversion experiments, and launch priorities.
    • Led product and growth initiatives across the portfolio, contributing to $50M+ raised and driven, including growing Altura from $0 to $40M+ TVL in about five months.
    • Built Second, the internal AI operating system I use daily to run the agency, combining message and call-transcript ingestion, brief generation, task workflows, semantic search, and client CRM.
  • Altura DeFi Ltd
    Advisor
    Altura DeFi Ltd
    Jan 2026 - Jun 2026 (6 months)
    Marketing and product strategist
  • Reactortrade
    Product & Growth Advisor
    Reactortrade
    Aug 2025 - Aug 2026 (1 year 1 month)
    Token sale during bear market: 2 months, 250K+ raised, x2.5 ROI
  • Antix
    Advisor - Tokensales
    Antix
    May 2024 - Oct 2025 (1 year 6 months)
    Led two high-profile token sales, raised 9,6 M+ from public sales on own platform (no launchpads), keeping the marketing ROI between x3-5.

    Raised US $7 M+ for Antix, growing the holder base to 11 000+, and US $1 M+ for Stealth startup in competitive market conditions.

    Managed cross-functional teams (marketing, product, dev, design, support) to execute full-funnel sales strategies: KOL campaigns, paid ads, tiered bonuses, referral programs, and gamified dashboards.

    Developed compelling narratives and value propositions, running experiments across different messages, audiences, and channels to maximize conversion.

    Built real-time analytics dashboards to optimize CAC, LTV, and ad ROI, achieving up to
  • C
    Head of Product
    CRYT
    Jan 2023 - Mar 2024 (1 year 3 months)
    Participated in the SaaS solution validation in close collaboration with the technical team and management ensuring alignment with business objectives
    Orchestrated customer research using JTBD, unveiling insights from 200+ Asian market users.
    Developed KYC processes and integrated SaaS solutions aligning with stringent compliance, shaping a seamless user experience.
    Implemented Kanban to streamline workflows, boosting team productivity.
    Managed building an LLM trading assistant and support bot. Built and released a low-code MVP to experiment and test the bot's use cases on the real users
  • Roketo
    CPO at roke.biz
    Roketo
    Aug 2022 - Nov 2022 (4 months)
    Our mission is to lead global Web3 adoption by helping businesses to streamline their payments and operations and focus on their ideas.

    Roketo is building SaaS solutions to get your Web3 or DAO covered at all stages - from early setup, to growth and scaling and then to sustainable stage.

    Within 4 months Elena has developed a product vision and initial roadmap, validated the product-market fit, launched an MVP and onboarded some of the largest companies at Near ecosystem, including NEAR Foundation. Developed initial agreements at Solana Ecosystem companies for further cross-chain extension
  • Roketo
    CPO
    Roketo
    Jul 2022 - Nov 2022 (5 months)
    • Led a zero-to-one B2B payroll and treasury product from product vision and customer discovery through value-proposition validation and MVP launch.
    • Secured partnerships with NEAR Foundation, GameFi Guild, and regional ecosystem hubs; mentored and managed a junior product manager.
  • S
    CEO and co-founder
    Stealth Mode Startup Company
    Mar 2022 - Aug 2022 (6 months)
    Fiat-to-crypto payroll startup.
    4 weeks from idea to a working MVP. Two more weeks to the first transactions. Built a team from scratch. Responsible for the product, BD, partnerships, and operations.
  • B
    CPO and Co-founder
    Birchy Georgia
    Mar 2022 - Jul 2022 (5 months)
    • Built a B2B payroll product from idea to a working MVP in four weeks and paying customers in six weeks.
    • Reached $60K turnover and break-even in four months while scaling the team from 2 to 6 and running operations end to end.
  • Rarible
    Product Manager & Team Lead
    Rarible
    Oct 2021 - Mar 2022 (6 months)
    • Led a 14-person product delivery team of developers and QAs at a scale of 2.3M monthly active users and 159K daily active users.
    • Established roadmap ownership and cross-team communication processes, reducing troubleshooting time by more than half.
    • Launched the platform's first A/B tests and delivered the Polygon integration in six weeks.
  • Rarible
    Marketplace Product Manager & Team Lead
    Rarible
    Oct 2021 - Feb 2022 (5 months)
    Rarible is a leading multi-chain NFT marketplace, known for making drops for Miley Cyrus, Twitter, etc. Currently leading a team of 13 (grew from 3 in less than two months).

    - Hired and onboarded 10 new team members, introducing them to the blockchain/web3 world.
    - Built new team processes and cross-team communication.
    - Built the team’s roadmap according to the company’s strategy.
    - Launched first A/B tests on the platform.
    - Developed and delivered Polygon Blockchain implementation
  • Tinkoff
    Product Lead
    Tinkoff
    Jul 2020 - Oct 2021 (1 year 4 months)
    Managed Cloud Contact center (a B2B service). Responsible for the business line as a whole, from product development, strategy, product-market fit etc to the resulting PnL.
    Leading a product team of 10.

    Tinkoff Bank is internationally known for exceptional CX and service. The goal of our product is to help our clients with providing the best service to their customers, as we be believe in customer experience as a new battleground for B2C companies.

    - Built product sales, analytics and marketing processes from scratch. Number of enterprise prospects grew x2.5 (2Q 2021 vs 4Q 2020) and then doubled again (3Q vs 2Q2021).
    - Launched several pilot projects with large enterprises and mid-sized companies
    - Ex
  • O
    Pre-IPO product manager
    OKONTO
    Jan 2020 - Mar 2020 (3 months)
    Okonto is a financial institution that holds valid licenses and has full legal right to operate in the financial sector, render the services of a digital currency wallet provider, act as an investment platform and a token issuer. We are fully MiFID-II compliant.
    Okonto has recently completed the placement of Gett shares granting the rare opportunity to become a pre-IPO shareholder of a unicorn company to investors for both institutional and retail investors from 15 countries.
    Our aim is to provide the retail investors with the opportunity to invest in most promising pre-IPO companies to earn on pre-IPO discount and long-term growth
  • Digimax
    Associate Financial Advisor, Product and BD
    Digimax
    Jul 2018 - Aug 2019 (1 year 2 months)
    • Managed $25m client placement; generated over 150 relevant leads and managed 5 calls with different investors (as of July 2019), moving towards closing the deal with the preferred investor (large international investment group, $5bn+ AUM)
    • Managed the Flyerdrop service launch at Blockchain Cruise Event: working with clients, managing promotion team
    • Improved the Flyerdrop app based on own customer journey testing and feedback collected from both clients and users
    • Expanding the service to other spheres, such as printed media, and stand-alone use. This allowed reducing costs 10 times and expanding the service to other use cases.
    • Building network of registered sellers and buyers (funds) for the next stage of the pro
  • LATOKEN
    Product Manager
    LATOKEN
    Nov 2017 - Jul 2018 (9 months)
    Relationships with banks,
    Fiat gateway product mgmt
    Client onboarding/KYC product mgmt
    Compliance, AML/KYC, GDPR
    Led two panel discussions and a round table at Blockchain Economic Forum in Singapore 2018 - 1500 attendees
  • Wolters Kluwer Financial Services
    Business Consultant
    Wolters Kluwer Financial Services
    Feb 2014 - Oct 2016 (2 years 9 months)
    As a business consultant contributed to OneSumX implementation in 2 top-3 banks in Russia and Largest Government Investment bank. Collected user requirements and turned them to reports. Documented dataflows.
    Presented project documentation, trainig sessions and pre-sale materials
  • Gazprombank
    Economic Capital Devision, Senior Officer
    Gazprombank
    Apr 2012 - Mar 2014 (2 years)
    Monthly economic capital calculation. Reporting to top-management
    Improving methodologies, developing riisk-based KPIs.
  • U
    ALM Senior Officer
    UniCredit Bank
    Oct 2009 - Apr 2012 (2 years 7 months)
    FTP strategy
    Liquidity management
    Economic Capital calculation
    Risk-based pricing for corporate loans
    One of the first mortgage securitizations on Russian market
  • Various Companies
    Fintech, Crypto & Finance Professional
    Various Companies
    Jan 2007 - Jan 2021 (14 years 1 month)
    • Led the pre-IPO STO securitisation of a $50B+ unicorn at Okonto, worked on a crypto-fiat gateway at LAToken, and held product and investment roles at Flyerdrop and Digimax Global.
    • Spent a decade working with derivatives trading strategies, asset-liability management, and risk management before moving into software in 2014.
  • S
    Market Analyst
    StrongHedge
    Jan 2007 - Jan 2008 (1 year 1 month)
    Market analysis, option trading, volatility trading strategies
Education verified_user 0% verified
  • Higher School of Economics
    Master of Arts in Economics
    Higher School of Economics
    Jan 2010
    Minor in Financial markets and investment
    Thesis on Advanced Mathematical Methods for Derivatives Market Analysis.
  • Higher School of Economics
    Master of Arts (MA, Investments and Securities
    Higher School of Economics
    Jan 2008 - Jan 2010 (2 years 1 month)
  • Moscow State University
    BSc in Economics
    Moscow State University
    Jan 2008
    Thesis on Mathematical Methods for Analyzing Investment Financial Instruments (Derivatives).
  • Lomonosov Moscow State University MSU
    Bachelor of Applied Science - BASc, Economics
    Lomonosov Moscow State University MSU
    Jan 2004 - Jan 2008 (4 years 1 month)
  • Duke University
    Decentralized Finance
    Duke University
Projects (professional or personal) verified_user 0% verified
  • S
    Second
    Self-led
    Jan 2026
    Solo-built AI chief-of-staff system used in daily production, combining Telegram, mail and call-transcription ingest, task workflows, semantic search, and client CRM.
  • S
    Cloak
    Self-led
    Jan 2026
    Privacy-preserving donation app built solo on the Privacy Pools SDK over one weekend.
Awards verified_user 0% verified
  • 1
    1st prize, Privacy Pools SDK
    Jan 2026
  • 2
    2nd place, Manus Vibecoding
    Jan 2025
  • B
    BNB Chain and ENS track prizes
    Jan 2024
  • 2
    2nd prize
    Jan 2023