Elemar de Souza Cruz Content Localisation, Community Manager

Community Manager

Greenpark

Jan 2025 - Current (1 year 9 months)

Managed social media moderation and engagement in Portuguese and Spanish for Opella Western Europe (Sanofi).
Overseeing Pharmaceutical Vigilance reporting and implementing FAQ automation strategies.

Language Specialist

DeepL

Jan 2025

Identifying elements in Portuguese (Brazil) texts.
Formulating statements and a questions for text modification.
Input plausible answers for proofreading.

Social Media Community Manager

Novo Nordisk

Aug 2023 - Nov 2024 (1 year 4 months)

Moderated digital communities in Brazilian Portuguese for global healthcare awareness campaigns.
Provided campaign evaluation, data reporting, and community management training for internal teams.

Content Localization Manager

Discovery Education

Dec 2020 - Sep 2024 (3 years 10 months)

Directed localization of educational assets (video, audio, interactive) for UK English and Brazilian Portuguese
Managed vendor relationships, budgets, and quality assurance workflows using internal style guides and glossaries.

Social Media Community Manager

Mia Ben

Nov 2020 - Sep 2021 (11 months)

Drove community growth and outreach across TikTok, Instagram, and Facebook for the UK market.

Marketing Data Analyst

Black Swan Data

Jan 2020 - Feb 2023 (3 years 2 months)

. Performed data taxonomization and social media listening for brand relevance in the UK and Brazil markets.

Social Media Community Manager

AirHelp

Mar 2019 - Mar 2020 (1 year 1 month)

Implemented SEO-driven content strategies and managed influencer campaigns for the Brazilian market.

Interpreter, Translator, Localisation, Researcher, Content Writer

ELEMARCOM

Oct 2018 - Nov 2020 (2 years 2 months)

. Content writing and Localisation and Transcreation for the Brazilian Portuguese market.
. Translating marketing materials, brochures, websites, social media and catalogues.
. Editing and proofread text to accurately reflect language.
. Telephone and face to face interpreting.
. Online Customer Care.
. Telephone interpreting for Ethics and Compliance hotlines.
. Audio, Voice Over, Subtitling and Transcriptions.
. Attending conferences and meetings and act as official translator to mediate discussion.
. Interpreting both legal terminology and colloquial language.
. Providing language services to healthcare patients with limited English proficiency.
. Working on Internacional Organisations pr

Social Media Community Manager

1000heads

May 2018 - Feb 2026 (7 years 10 months)

Lead transcreation and ideation for high-profile clients including Meta Workplace LATAM, Gordon's Gin, and SAP.
Adapted brand voice and visual assets to align with regional cultural nuances and marketing calendars

Associate Consultant - Online Communities

C Space

Mar 2018 - Oct 2019 (1 year 8 months)

Conducted qualitative consumer research and moderated online insight communities for global brands.

Marketing Communications Manager

SitStandCom

Jan 2018 - Mar 2018 (3 months)

Led international communication and SEO strategies for UK and overseas market expansion.
Optimized the Salesforce CRM lifecycle and implemented re-marketing plans to boost customer conversion.
Directed the On Your Feet Day campaign and launched new sales/communication channels.
Translated all digital content and marketing assets into Spanish and Portuguese.

LATAM Marketing Business Developer Manager

Latam Business School

Oct 2016 - Jul 2017 (10 months)

Spearheaded Brazilian market entry and strategic project management for academic programs.

Directed production and execution for the Global Residential Program for Agribusiness.

Secured and managed strategic alliances with key trade associations (ABERJE, ANITEC).

Performance Marketing: Created SEM-optimized web content and PR materials to drive lead generation.

Managed international events and logistics for global residential study programs.

B

Business Developer Manager

Beauty Plaza Shopping Center

Jul 2016 - Sep 2016 (3 months)

Brand Positioning: Developed strategy to secure international franchises including Levi’s, Adidas, and Havaianas.

Integrated Marketing: Directed omni-channel marketing, communications, and operational projects for a luxury retail development.

Event Management: Orchestrated the full promotional calendar, from grand inauguration to seasonal campaigns.

Digital Content: Authored SEO-optimized website content to drive organic traffic and brand visibility.

Stakeholder Relations: Delivered strategic business presentations to local operators and luxury retail partners.

International Marketing and Exports Manager

Hope Lingerie

Jan 2016 - Jun 2016 (6 months)

Global Expansion: Formulated and executed market entry strategies to scale brand presence across international retail markets.

Revenue Growth: Collaborated with Product and Sales teams to achieve a 50% increase in export turnover within six months.

Intellectual Property: Managed international trademark registration and brand protection across 20+ countries.

Trade Operations: Directed cross-border logistics and operational trading processes for Europe and the Americas.

Retail Marketing: Developed and produced multilingual Point of Sale (POS) materials tailored for global distribution channels.

Media & Communications Director

Sherlock Communications

Mar 2014 - Dec 2015 (1 year 10 months)

Strategic Communications: Led an award-winning team in delivering international media planning, brand communications, and crisis management.

PR & Media Relations: Secured high-tier global coverage for the MixRadio app launch, including features in VEJA, Exame, and TechTudo.

Digital Content Strategy: Directed corporate video production and social media campaigns to significantly increase brand visibility.

Event Management: Managed end-to-end execution of corporate events with integrated communications support.

Institutional Relations: Oversaw corporate and institutional communications to align global messaging across diverse markets.

International Product Marketing Manager

HIGHSTIL

May 2012 - Dec 2015 (3 years 8 months)

Drove a 35% increase in international trade turnover over 3 years through targeted product development and marketing.

Managed a network of 40 Sales Agents across Europe to expand market share and brand presence.

Led end-to-end product lifecycle, including naming, packaging design, and localized branding for global markets.

Directed international trade logistics and operational processes for key clients in Europe and the Americas.

Orchestrated international trade show participation and developed POS (Point of Sale) materials for worldwide distribution.

Formulated multi-language digital content strategies to align with regional market needs.

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Partner-Director of Marketing and Operations

Pearce Trading Services Ltd

Aug 2004 - Apr 2012 (7 years 9 months)

Global Strategy: Designed and executed international market entry for Tier-1 brands including Disney Store UK, Portobello, and Hope Lingerie.

Sales Channel Management: Directed end-to-end B2B and B2C operations, including e-commerce platforms (CMS) and physical outlet stores.

Revenue Generation: Featured as a Guest Presenter on QVC-UK, successfully liquidating 95% of stock during live broadcasts.

Brand Protection: Managed international trademark registration and intellectual property across Europe and Asia.

Digital Marketing: Oversaw SEO, social media, and digital content strategies to drive online engagement and sales.

Public Relations: Acted as official company spokesperson, managing

B

PR/ Journalist/ Producer/ Researcher/ Presenter (freelancer)

BBC SKY TV BBC Current Affairs QVC The Shopping Channel Parallel Media Group TWI and Magnum

Jan 1999 - Jan 2010 (11 years 1 month)

Managed production, location fixing, and translation for major international broadcasters and cultural festivals.

Culture, Sports and Current Affairs Correspondent

Diário do Grande ABC

Jul 1995 - Dec 1998 (3 years 6 months)

Press Officer/ Public Relations Manager

Itaú Cultural

May 1992 - Jun 1995 (3 years 2 months)

Elemar de Souza Cruz

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Elemar de Souza Cruz

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