A&R Executive
MMusic
Feb 2023 - Jan 2024 (1 year)
• Approached, negotiated, closed, and developed long-term partnerships with over 70 new and rising artists and talents • Managed and distributed more than 20 major music release campaigns per month through Ingrooves • Executed innovative campaigns with Marketing team to maximize project's audience reach, DSP support, and performance, utilizing market trend research, performance insights, and platform algorithm knowledge on Chartmetrics and Looker • Coordinated hospitality, logistics, and backstage services for 4 headliner artists through fast-paced decision making, solution-based operations and detailed event schedules at GENfest music festival in presence of 35,000+ attendees • Developed new IP for community engagement campaigns, led