Site Merchandiser-Licensed Apparel & Team Sports
Academy Sports + Outdoors
Aug 2011 - Nov 2012 (1 year 4 months)
-Managed and developed the entire licensed and team sports division for Academy’s online store.
-Created and implemented all procedures and supervised a team during “hot market” scenarios, in order to effectively sell product online immediately following special events.
-Built effective-mail campaign messaging, merchandise category pages, and SEO strategies for all team sports and licensed products.
-Worked in a cross functional team that was able to dramatically increase sales and conversion rates in the online team sports category.