Shengjie Wu
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Data Analysis
Culver City, California, United States
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Résumé
Jobs
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Marketing Data AnalystTrip.comJul 2018 - Jun 2020 (2 years)- ODigital Marketing SpecialistOCD Media, LLCMay 2017 - Jun 2018 (1 year 2 months)- Plan all digital marketing, including search marketing, social media and display advertising campaigns; - Execute digital marketing campaigns for a variety of paid digital channels, including pay per click, display and retargeting; - Monitor ROI and KPIs aligned with business goals; - Identify key performance insights from campaigns and apply them to ongoing strategy in order to constantly drive optimization in efficiency; - Analyze consumer behavioral data to provide target insights of digital media campaigns; - Create report and dashboard to help visualize campaigns results and insights; - Stay up-to-date with digital media developments, and serve as team search marketing expert on industry trends and best practices in digital marketing
- OMarketing Analytics InternOCD Media, LLCJan 2017 - May 2017 (5 months)Working as an intern for a data driven media agency on integrated marketing projects for clients across different industries including retail, e-commerce, consulting, etc. Intensively using Excel, PowerPoint and other online reporting tools.
• Conducted market research based on the needs of media strategy, reported detailed findings, and made conclusions based on the findings.
• Worked with digital team and conducted market research, keyword analysis, and SEO audit on behalf of the clients.
• Contributed in developing media plans, including TV, digital, print, and OOH.
• Analyzed campaign results, large data sets of campaign details, and reported to executives based on KPIs and provided actionable recommendation on futur - Digital Marketing AssociateHarper's BazaarMay 2016 - Dec 2016 (8 months)Created content of the website and social media platform. Analyzed the daily digital performances and generated reports. Planed product placement projects with clients.
• Created 60+ original content that generated over 3 million impressions and 8,000+ shares.
• Conducted quantitative and qualitative market research and deliver reports on customer behavior and preference based on research and analysis.
• Designed a content database of the company and industry benchmark for future use.
• Led discussions with clients on 4 product placement projects, and integrated the marketing plans for the clients during the Fashion Week 2017 SS. Show less
Education
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- New York University — Master of Science (MS), Data Analytics of Integrated MarketingNew York UniversityJan 2015 - Dec 2017 (3 years)
- Florida International University — Bachelor of Science (B.S.), Tourism and Hospitality ManagementFlorida International UniversityJan 2013 - Dec 2015 (3 years)
- TTianjin University of Commerce China — Bachelor of Management, Hospitality Administration/ManagementTianjin University of Commerce ChinaJan 2011 - Dec 2015 (5 years)