Director of Content
WomensForum.com (acquired by VIX)
Jan 2016 - Jan 2021 (5 years 1 month)
Responsible for developing the strategies behind and maintaining an editorial calendar centered around topics that women around the world find interesting, compelling, and inspiring. This includes:
• Sourcing, collaborating with, and developing a network of over 5000 digital influencers/bloggers
• Crafting creative concepts and custom content for a wide array of brands
• Writing various types of content that range from social media posts to long form articles, surveys, and marketing materials
• Serving as an internal thought leader on affiliates, influencers, social, search, and analytics.
• Working with a variety of affiliate platforms on both the optimization and distribution sides.
• Brand partners included