Nancy Chen

Director, CRM

hims & hers

Aug 2025 - Current (1 year)

Head Trainer

Rumble Boxing

Jan 2025 - Current (1 year 7 months)

Portland, Oregon Metropolitan Area

Sr. CRM Manager

hims & hers

Jan 2023 - Aug 2025 (2 years 8 months)

Marketing Lead

Elavi

Jul 2022 - Dec 2022 (6 months)

Member

Hue

Mar 2022 - Current (4 years 5 months)

Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.

Retention Marketing Manager

Athletic Greens

Nov 2021 - Apr 2022 (6 months)

Managed cross-functional lifecycle and retention efforts, including building our email program from the ground up, optimizing the customer journey, and supporting the company through an amazing rebrand.

Boxing & Training Instructor

Rumble Boxing

May 2021 - May 2024 (3 years 1 month)

Email & Lifecycle Marketing Manager

Athletic Greens

Apr 2021 - Nov 2021 (8 months)

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Email & Retention Marketing Manager

Oct 2020 - Apr 2021 (7 months)

Planned, strategized, and executed on the email and SMS campaign calendar by quarter, as well as direct mail and retention initiatives.

Email Marketing Manager

Perfect Keto

Dec 2018 - Oct 2020 (1 year 11 months)

Managed the end-to-end strategy and execution of all email flows, email upsell / retention, and email campaigns to a subscriber list of over 1 million for a fast-growing e-commerce start up.

Senior Email Marketing Specialist

ButcherBox

Oct 2018 - Nov 2018 (2 months)

Yoga Instructor

CorePower Yoga

Jun 2018 - May 2020 (2 years)

Yoga Sculpt (2018-2020) - Boston, MA | Marina Del Rey, CA Power Yoga [C1, C2] (2019-2020) - Boston | Marina Del Rey, CA Hot Power Fusion (2019) - Boston Coach | Yoga Sculpt Teacher Training - Marina Del Rey, CA

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Freelance Marketing Consultant

May 2018 - Current (8 years 3 months)

Email Marketing Specialist

ButcherBox

Oct 2017 - Oct 2018 (1 year 1 month)

BUTCHERBOX • Focused on member retention: Providing high-value products at low prices and delivering relevant, useful content via member emails • Spearheaded cross-departmental projects to decrease churn and increase revenue • Provided in-depth email analysis to increase engagement and content deliverability SMOOTHIEBOX • Managed email marketing efforts to generate and engage leads, hype up pre-sale, and generate revenue, raising $190K+ in the first 24 hours and $460K in all… Show more

Boxing Instructor, Personal Trainer, Social Media Manager (Boston)

Title Boxing Club

Jan 2017 - May 2019 (2 years 5 months)

BOXING/KICKBOXING (2017-2019) • Taught group fitness boxing and kickboxing classes for up to 50 people • Worked one-on-one with clients to develop boxing skills via mittwork and improve overall strength and agility to meet fitness goals • Aided in sales process to convert leads (first shot frees) to recurring memberships and to sell personal training to members SOCIAL MEDIA MARKETING (2017-2018) • Developed and maintained social media strategy for TITLE Boxing Club North… Show more

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Social Media Manager

Fit University®

Aug 2016 - Jan 2017 (6 months)

• Developed and implemented social media strategy and campaigns to increase growth and engagement across 5 social channels • Utilized social to drive traffic to site and to increase registrations for events, resulting in exceeding our Back to School Blowout registration goal by 76% • Created and prepared monthly reports to track social growth, reach, and engagement

Associate Marketing Manager, Demand Generation

QuickBase

Jul 2016 - Dec 2016 (6 months)

• Designed and implemented an email nurture campaign for the company’s largest lead persona, designed to enhance lead experience and move through the sales funnel • Executed end-to-end email campaigns via HubSpot and Marketo for customers, prospects, and event leads, leveraging A/B testing to provide learnings for optimizing campaigns • Owned digital aspects of event marketing, including emails and social posts, working cross-functionally to develop messaging, enable sales, and create… Show more

Senior Advisor (Northeastern)

Spoon University

Apr 2016 - Sep 2016 (6 months)

• Created a comprehensive application process for writers, photographers, videographers, and marketers; planned and executed recruitment strategy for Fall 2016 • Helped reorganize the chapter structure to promote cross-functional collaboration, greater visibility, easier management, and more team bonding • Beta tested Secret Sauce, Spoon University's publishing, training, and analytics platform

Digital Marketing Co-op

SharkNinja

Jul 2015 - Dec 2015 (6 months)

• Curated content for 4 brands on 5 social channels from conception to publication, resulting in a 198% increase in engagement and a 239% growth of fan base • Created, updated, and analyzed weekly dashboards to measure 2016 digital breakthrough key performance indicators • Developed recommendation for pivoting digital marketing strategy for better results via researching and analyzing current social data and trends • Collaborated with external agencies and internal departments on paid… Show more

Measurement and Analytics Intern

amp

Jan 2015 - May 2015 (5 months)

• Performed Quality Assurance of client data by cross checking Excel with Adobe Analytics and Google Analytics • Created monthly performance reports by pulling data by key performance indicators for website activity using Adobe Analytics and Google Analytics • Analyzed and summarize pertinent data in client reports and developed material for client presentations

Content Marketing Intern

Repsly

Sep 2014 - Jan 2015 (5 months)

• Performed marketing-based research through online studies to source in blog posts and Best Practice Guides • Created and edited Field Activity Management-related content for website using HubSpot • Managed company Pinterest account and pulled data from Pinterest Analytics to present to company executives

Editor In Chief (Northeastern) / National Contributor

Spoon University

Apr 2014 - Aug 2018 (4 years 5 months)

NATIONAL CONTRIBUTOR (2014-PRESENT) • Created food, societal, news, and opinion-based content for the Spoon University national page, with articles reaching 150K+ views and featured on websites such as Huffington Post, BuzzFeed, USA Today College, Yahoo Food, and Delish • Optimized, edited, and distributed content — acquired total cumulative pageviews of 2+ million EDITOR IN CHIEF (2015-2017) • Managed team of 50+ writers to curate quality content for the Northeastern page… Show more

Market Research Assistant

Northeastern University

Jan 2014 - May 2014 (5 months)

• Conducted consumer behavior research regarding business apologies in service industries with data from Yelp • Converted qualitative data (consumer responses) into coded quantitative data via study-based metrics using Excel • Gathered relevant consumer data from Yelp and contacted potential survey participants via Yelp messaging

Women's Sales Associate

LEVI STRAUSS & CO.

May 2013 - Aug 2013 (4 months)

• Assisted an average of 35 customers per day in Mandarin, Spanish, and English in finding items and providing recommendations • Managed an attractive merchandise display to optimize purchases and drive sales • Utilized cross-selling and upselling of products to increase revenue

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English Teacher

Hangzhou DoubleWin Vocational School

Jun 2012 - Aug 2012 (3 months)

• Instructed classes of 8-17 year olds in English language and American culture • Devised new lesson plans and updated old ones, resulting in a 75% increase in retention rate • Developed global mindset and business acumen through attendance of office meetings

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