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Nancy Chen
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Helping startups build world-class CRM programs from the ground up.
Portland, Oregon, United States
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Jobs
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Director, CRMhims & hersAug 2025 - Current (1 year 3 months)- Head TrainerRumble BoxingJan 2025 - Current (1 year 10 months)Portland, Oregon Metropolitan Area
- Sr. CRM Managerhims & hersJan 2023 - Aug 2025 (2 years 8 months)
- Marketing LeadElaviJul 2022 - Dec 2022 (6 months)
- MemberHueMar 2022 - Current (4 years 8 months)Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.
- Retention Marketing ManagerAthletic GreensNov 2021 - Apr 2022 (6 months)Managed cross-functional lifecycle and retention efforts, including building our email program from the ground up, optimizing the customer journey, and supporting the company through an amazing rebrand.
- Boxing & Training InstructorRumble BoxingMay 2021 - May 2024 (3 years 1 month)
- Email & Lifecycle Marketing ManagerAthletic GreensApr 2021 - Nov 2021 (8 months)
- EEmail & Retention Marketing ManagerOct 2020 - Apr 2021 (7 months)Planned, strategized, and executed on the email and SMS campaign calendar by quarter, as well as direct mail and retention initiatives.
- Email Marketing ManagerPerfect KetoDec 2018 - Oct 2020 (1 year 11 months)Managed the end-to-end strategy and execution of all email flows, email upsell / retention, and email campaigns to a subscriber list of over 1 million for a fast-growing e-commerce start up.
- Senior Email Marketing SpecialistButcherBoxOct 2018 - Nov 2018 (2 months)
- Yoga InstructorCorePower YogaJun 2018 - May 2020 (2 years)Yoga Sculpt (2018-2020) - Boston, MA | Marina Del Rey, CA Power Yoga [C1, C2] (2019-2020) - Boston | Marina Del Rey, CA Hot Power Fusion (2019) - Boston Coach | Yoga Sculpt Teacher Training - Marina Del Rey, CA
- FFreelance Marketing ConsultantMay 2018 - Current (8 years 6 months)
- Email Marketing SpecialistButcherBoxOct 2017 - Oct 2018 (1 year 1 month)BUTCHERBOX
• Focused on member retention: Providing high-value products at low prices and delivering relevant, useful content via member emails
• Spearheaded cross-departmental projects to decrease churn and increase revenue
• Provided in-depth email analysis to increase engagement and content deliverability SMOOTHIEBOX
• Managed email marketing efforts to generate and engage leads, hype up pre-sale, and generate revenue, raising $190K+ in the first 24 hours and $460K in all… Show more - Boxing Instructor, Personal Trainer, Social Media Manager (Boston)Title Boxing ClubJan 2017 - May 2019 (2 years 5 months)BOXING/KICKBOXING (2017-2019)
• Taught group fitness boxing and kickboxing classes for up to 50 people
• Worked one-on-one with clients to develop boxing skills via mittwork and improve overall strength and agility to meet fitness goals
• Aided in sales process to convert leads (first shot frees) to recurring memberships and to sell personal training to members SOCIAL MEDIA MARKETING (2017-2018)
• Developed and maintained social media strategy for TITLE Boxing Club North… Show more - FSocial Media ManagerFit University®Aug 2016 - Jan 2017 (6 months)• Developed and implemented social media strategy and campaigns to increase growth and engagement across 5 social channels
• Utilized social to drive traffic to site and to increase registrations for events, resulting in exceeding our Back to School Blowout registration goal by 76%
• Created and prepared monthly reports to track social growth, reach, and engagement - Associate Marketing Manager, Demand GenerationQuickbaseJul 2016 - Dec 2016 (6 months)• Designed and implemented an email nurture campaign for the company’s largest lead persona, designed to enhance lead experience and move through the sales funnel
• Executed end-to-end email campaigns via HubSpot and Marketo for customers, prospects, and event leads, leveraging A/B testing to provide learnings for optimizing campaigns
• Owned digital aspects of event marketing, including emails and social posts, working cross-functionally to develop messaging, enable sales, and create… Show more - Senior Advisor (Northeastern)Spoon UniversityApr 2016 - Sep 2016 (6 months)• Created a comprehensive application process for writers, photographers, videographers, and marketers; planned and executed recruitment strategy for Fall 2016
• Helped reorganize the chapter structure to promote cross-functional collaboration, greater visibility, easier management, and more team bonding
• Beta tested Secret Sauce, Spoon University's publishing, training, and analytics platform - Digital Marketing Co-opSharkNinjaJul 2015 - Dec 2015 (6 months)• Curated content for 4 brands on 5 social channels from conception to publication, resulting in a 198% increase in engagement and a 239% growth of fan base
• Created, updated, and analyzed weekly dashboards to measure 2016 digital breakthrough key performance indicators
• Developed recommendation for pivoting digital marketing strategy for better results via researching and analyzing current social data and trends
• Collaborated with external agencies and internal departments on paid… Show more - Measurement and Analytics InternampJan 2015 - May 2015 (5 months)• Performed Quality Assurance of client data by cross checking Excel with Adobe Analytics and Google Analytics
• Created monthly performance reports by pulling data by key performance indicators for website activity using Adobe Analytics and Google Analytics
• Analyzed and summarize pertinent data in client reports and developed material for client presentations - Content Marketing InternRepslySep 2014 - Jan 2015 (5 months)• Performed marketing-based research through online studies to source in blog posts and Best Practice Guides
• Created and edited Field Activity Management-related content for website using HubSpot
• Managed company Pinterest account and pulled data from Pinterest Analytics to present to company executives - Editor In Chief (Northeastern) / National ContributorSpoon UniversityApr 2014 - Aug 2018 (4 years 5 months)NATIONAL CONTRIBUTOR (2014-PRESENT)
• Created food, societal, news, and opinion-based content for the Spoon University national page, with articles reaching 150K+ views and featured on websites such as Huffington Post, BuzzFeed, USA Today College, Yahoo Food, and Delish
• Optimized, edited, and distributed content — acquired total cumulative pageviews of 2+ million EDITOR IN CHIEF (2015-2017)
• Managed team of 50+ writers to curate quality content for the Northeastern page… Show more - Market Research AssistantNortheastern UniversityJan 2014 - May 2014 (5 months)• Conducted consumer behavior research regarding business apologies in service industries with data from Yelp
• Converted qualitative data (consumer responses) into coded quantitative data via study-based metrics using Excel
• Gathered relevant consumer data from Yelp and contacted potential survey participants via Yelp messaging - Women's Sales AssociateLEVI STRAUSS & CO.May 2013 - Aug 2013 (4 months)• Assisted an average of 35 customers per day in Mandarin, Spanish, and English in finding items and providing recommendations
• Managed an attractive merchandise display to optimize purchases and drive sales
• Utilized cross-selling and upselling of products to increase revenue - HEnglish TeacherHangzhou DoubleWin Vocational SchoolJun 2012 - Aug 2012 (3 months)• Instructed classes of 8-17 year olds in English language and American culture
• Devised new lesson plans and updated old ones, resulting in a 75% increase in retention rate
• Developed global mindset and business acumen through attendance of office meetings
Education
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- GPA: 3.8Northeastern University