Will Abrams

Co-Founder & Portfolio Lead

Reef

Jan 2025 - Current (1 year 8 months)

Built, scaled, and sold a hiring infrastructure business in 12 months. Reef delivered AI-enhanced recruitment operations to SMEs across ANZ, UK, and US markets. The core product: an end-to-end hiring system that removed founders from the operational steps - sourcing, screening, assessment, onboarding - while maintaining quality at every stage. The AI layer processed 160,000+ applicants, handled CV screening at scale, and surfaced shortlists with minimal review. Key results: • A$410 average client acquisition cost for Reef • 8.5x ROAS within 30 days of each new Reef client acquisition • 11-day median time-to-hire • 87% 12-month retention across placed hires • Client's achieved an 8% → 22% lead-to-meeting rate jump inside 30 days of instal

Climate Tech Startup Mentor

Shell

Dec 2023 - Dec 2024 (1 year 1 month)

Working with the energetic team at Shell Startup Engine, I was proud to contribute my time in addition to the day job. The roles and responsibilities involved in this include: - Adjudicated and advised on selection of Climate Tech startups into the incubator programme - Mentored Pre-Seed and Seed stage startups to scale their businesses, advising in: Business Model Design, Customer Value, Product Strategy, Business Scalability amongst other specialisms - Organised a data visualisation and reporting masterclass for the 2024 cohort, delivered by a PowerBI expert - Worked, with the founders, through the programme course material. Developing a strong acumen for climate tech startup business.

AI Consultant

Shell

Sep 2023 - Dec 2024 (1 year 4 months)

In addition to the full time role, I contributed my time to this workstream. Developed & implemented the AI strategy in Shell’s European, US and Australian Low Carbon businesses, delivering: - Sessions to upskill IT and business colleagues, creating the educational material with a colleague - Coordinated AI application deliveries to leverage existing internal solutions - Defined valuable future use cases with the business and IT leaders in each business unit - Advised on an enduring management strategy for AI solutions across the enterprise

Data Product Consultant

Shell

Apr 2021 - Dec 2024 (3 years 9 months)

Over the span of nearly 4 years as a Data Product Consultant at Shell, I have developed my skills coordinating product teams across numerous product lines in the Renewables & Energy Solutions department. Guided by Agile and Lean methodologies, I have applied a design thinking mindset centering on value to the customer. My experience has enabled me to support product management for several specialised solutions, including: - Trading User Interfaces || Integrating numerous datasets and system interactions into a single front-end solution to enable trading insights and actions - Asset Simulation || Modelling clean energy assets, long-term price forecasts and regional energy market scenarios to inform investment decisions in energy assets.

Data Product Consultant

Kubrick Group

Oct 2020 - Jul 2023 (2 years 10 months)

We founded Kubrick to offer organisations another way to solve their data challenges. We do this by employing the best junior professionals and preparing them in our data labs to become the next generation of data specialists. We knew from day one at Kubrick that the way in which we developed our people had to set us apart. We therefore invested in developing the best training in the industry, which was devised by industry experts and is only available to members of our team. Our unique development programme which begins in our Data Labs, and is immediately followed by work on client projects, enables our consultants to accelerate into a lucrative career as a Data Engineer, Data Product Consultant, Data Management Consultant, or Machine L

Catering Assistant

St Monicas Senior Living

May 2020 - Jul 2020 (3 months)

In the early days of lockdown I found myself frustrated at the lack of action I could take to help fight the progression of the virus. To contribute in any way I could, I joined St. Monica's Senior Living. This role involved the efficient preparation and delivery of 30 residents' meals. Due to the nature of the work, it required me to be adaptable and organised to ensure the residents all received their preference of meals on time - their decisions often changed at a moments notice. Connecting with the residents was one of the highlights of this work and it was great to put a smile on their faces with the delivery of dinner. I was inspired working with the team at St. Monica's and they deserve every bit of recognition and support!

Chalet Host

VIP SKI

Aug 2019 - May 2020 (10 months)

In this role I was responsible for the management of a 12 guest chalet - cooking, cleaning, and entertaining the guests 6 days a week. This was a very different challenge and I quickly developed my time-management, task-prioritisation and working efficiency. I was honoured to work with a great group of people and living with the 70 other employees made for a hugely social environment. Building rapports with 12 new guests each week was great experience and has given me the people skills to communicate clearly with people of all levels of seniority.

Graduate Research Assistant

University of Leeds

Jul 2019 - Sep 2019 (3 months)

As a continuation of the research conducted during my MPhys Research Project, I was employed to further the system I developed. Previously, I had developed a gold nanoparticle system encapsulated in an organic shell and subsequently tested this system against bacteria. This nanoparticle system showed great potential as an antibacterial treatment, especially when combined with photothermal therapy. I then suggested potential routes for further research. Following this, I explored a potential functionalisation of the organic shell with loading of silver nanoparticles to enhance the antibacterial effects. The results show that I have proved the concept and due to time constraints my supervisor will finish the work with a strong prospect of pub

Finance Intern

Houghton Stone

Jun 2017 - Jul 2017 (2 months)

Five week general placement in a financial services firm, developing an understanding of accounts management and analysis. The culture was one of long hours, exceedingly high standards of work and meeting deadlines for clients without fail. This developed my individual and team work management skills as well as giving me an understanding of handling accounts successfully through the mediums of Microsoft Office and Sage.

Z

Bartender

ZAZUS KITCHEN RESTAURANTS LTD

Jul 2016 - Dec 2018 (2 years 6 months)

Bartender and front of house in a local gastro pub as part of the original staff after a reopening under new management. Working as part of a team in the catering industry to ensure customer satisfaction, this job further enhanced my work ethic and communication skills whilst teaching me that customer satisfaction is always the top priority.

MNatSc Student, Majoring in Maths and Physics

University of Leeds

Sep 2015 - Jun 2019 (3 years 10 months)

Having started my degree studying Biology, Maths and Physics I was able to explore a great variety of current research fields and develop a broad interest in the capabilities of science. Modules taken ranged from Genetics and Fluid Dynamics to Star and Planet Formation. Majoring in Maths and Physics enabled my later specialisation in Soft Matter Physics, Nanotechnology and Bionanophysics which provided the basis for my successful MPhys Research Project. I was granted the University of Leeds Beaumont Award in recognition of my MPhys Research Project and have been asked to work over summer to complete the research.

Nuffield Research Placement

University of Bristol

Jun 2014 - Jul 2014 (2 months)

Four weeks of research and laboratory work accompanying a PhD student with an aim to functionalise naturally occurring alginate fibres for further testing in medical applications. Bristol University Dentistry department developed an antimicrobial nanoparticle which we incorporated into the alginate fibres to experiment on the potential wound healing capabilities of the system.

Renishaw

RENISHAW

Aug 2013

One week with the Robotics, CAD design and 3-D printing groups. This experience gave another view to the workings of a large corporate as well as demonstrating the corporate industrial applications of the sciences I have studied throughout my education.

British Aerospace Engineering (BAE) Systems

Bae systems inc

Aug 2013

One-week introduction to several of their core industries, including Microscopy, Materials Impact Testing and Research and Development. This introduced me to large corporates and illustrated the importance of Physics and Mathematics in industry. Learning from this, I developed a results-driven mindset that I continue to apply to my work.

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