Merchandising Assistant - Title Marketing Team
Scholastic
Aug 2018 - May 2020 (1 year 10 months)
I performed a wide range of tasks related to Title Marketing on the Book Clubs flyer, as well the associated e-commerce site and social media platforms. I was expected to be adaptable as my role was constantly changing. During my second year, I was also responsible for reviewing all new online copy for products and scheduling the creative process for producing, proofreading, and uploading the copy. This involved both line editing and rewriting copy in order to align more closely with the marketing treatments on the printed flyers. Biggest achievements:
-Project manager for COVID-19 social media campaign with 6,000+ shares from parents and educators
-Developed a comprehensive internal style guide leveraged by copywriting team, to align SBC