N

Natalie Bastian

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Chief Marketing Officer
New York, United States

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Résumé

Jobs verified_user 0% verified
  • She Runs It
    Executive Class Member
    She Runs It
    Nov 2023 - Current (3 years)
  • She Runs It
    Member
    She Runs It
    May 2022 - Current (4 years 6 months)
  • InMarket
    Chief Marketing Officer
    InMarket
    Jan 2026 - Jul 2026 (7 months)
  • InMobi
    SVP, Business Marketing InMobi & Glance
    InMobi
    Oct 2025 - Dec 2025 (3 months)
  • Nift
    Marketing Executive Consultant
    Nift
    May 2025 - Oct 2025 (6 months)
  • Ad Council
    Member Board of Directors
    Ad Council
    Nov 2024 - May 2025 (7 months)
  • Teads
    Global Chief Marketing Officer
    Teads
    May 2022 - May 2025 (3 years 1 month)
    - Guided the company through its nearly $1 billion acquisition by Outbrain, stewarding the relaunch of Teads brand under the new ownership.

    - Transformed Teads from a video and display partner to a global omnichannel platform by launching CTV across 50+ markets, driving 2 years of consecutive triple digit increase in press mentions and double digit increase in revenue YOY.

    - Spearheaded the launch of innovative products and content programs, including Connected TV and Teads AI solutions suite, while establishing strategic partnerships with leading global TV content providers and manufacturers.

    - Enhanced visibility for pioneering marketing campaigns by leveraging global brand relationships, including the wo
  • Tubi
    Senior Vice President, Head of Marketing
    Tubi
    Jul 2021 - May 2022 (11 months)
    - Reformed the marketing organization to support a massive growth phase for Tubi – including company acquisition by Fox corporation – expanding revenue channels and crafting a brand strategy to grow Tubi’s national awareness and making Tubi a household name.
    - Established an integrated sales enablement strategy resulting in double digit growth in buyer sentiment, triple digit Upfront commitments in 2021/22, and net-new revenue stream by launching ad solutions allowing for new sponsored opportunities for brands.
    - Launched a wide range of national campaigns geared to build consideration from national to niche audiences and unlock transparency to measure full funnel outcomes. Resulted in a massive rise in consumer viewership an
  • Tubi
    Vice President of Marketing
    Tubi
    Apr 2020 - May 2022 (2 years 2 months)
  • Roku Inc
    Head of Sales Marketing
    Roku Inc
    Jun 2017 - Apr 2020 (2 years 11 months)
    • Developed and owned result-driven annual marketing budget and strategy, spanning across all client segments and touch points, including sales materials, owned and sponsored events.
    • Led GTM content strategy, inclusive of new product launches, thought leadership, packages and strategic sales positioning, extending narratives across key tentpole moments; i.e. CES, Upfronts, Ad Week, ANA and all owned events, most notably is Roku Ad Connect, an annual client summit.
    • Created sales messaging and communications; including materials such as client email templates, internal and client FAQs and cross-training materials in support of entire sales organization.
    • Owned market insight arsenal, partnering with sales leadership and Ad
  • Dish Media
    General Manager of Marketing
    Dish Media
    Dec 2016 - Jun 2017 (7 months)
    • Built and oversaw marketing and communication team, which supported a multi-million-dollar ad sales team for DISH and Sling Media.
    • During Upfronts, launched Sling advertising offering, an industry-first OTT value proposition, showcasing addressable targeting and programmatic solutions, leveraged across live premium vMVPD.
    • Led rebrand of DISH Media through first-time digital campaign which revamped dishmediasales.com and launched social platforms and paid media outlets, garnered 200% boost in online, 120% increase in client database, resulting in incremental sales and new business.
    • Established strategic partnerships with
  • Dish Media
    Senior Marketing Manager
    Dish Media
    Mar 2015 - Dec 2016 (1 year 10 months)
  • AE Networks
    Senior Manager, Content Distribution Marketing
    AE Networks
    Feb 2014 - Feb 2015 (1 year 1 month)
    • Owned emerging platforms marketing plans, promotions and partnerships with ad sales teams within major cable and satellite distributors to drive incremental promotion and awareness for A+E Networks portfolio.
    • Produced strategic multi-platform partnership with Comcast for History En Espanol, an emerging digital channel. Led to an incremental 39% increase of Hispanic package subscribers over the prior month. Campaign was awarded CTAM’s Top of the Mark award, the highest scoring Mark Award.
    • Developed A+E Networks’ promotional incentive program, catering to local ad sales distributors in the top DMAs to maximize exposure and value for A+E Networks top shows. Program garners over $40M in media value yearly across the core brands
  • AE Networks
    Manager, Distribution Marketing
    AE Networks
    May 2011 - Feb 2014 (2 years 10 months)
    • Worked across brands to aggregate content to be used for all relevant Distribution Marketing projects including sales presentation, affiliate website, communication tools, affiliate requests. Actively managed timelines to stay ahead of affiliate requests and maximize promotional
    exposure.
    • Managed the affiliate website – including strategic content selection, organization and navigation, and freelance producer.
    • Worked closely with Field Sales, Directors and Research to develop and manage content for presentations.
    • Liaised with Corporate Marketing and/or Brands to develop print collateral, e-collateral, signage/banners and premiums as needed.
    • Partnered with sales representatives on contractual marketing resp
  • AE Networks
    Specialist, Distribution Marketing
    AE Networks
    Jan 2011 - May 2011 (5 months)
    • Worked with On-Air producers to manage the monthly programming cross-channel delivery to affiliates.
    • Created a turnkey process alongside our Public Relations team to effective optimize the execution of talent requests from Affiliate sales team.
    • Delivered quarterly research and programming updates to the Field and National Accounts team through SharePoint and Custom Show programs.
    • Managed the entire Marketing budget across all of the A+E Networks.
  • In Demand
    Marketing Coordinator
    In Demand
    Mar 2009 - Jan 2011 (1 year 11 months)
    • Created and Distributed promotional materials to affiliate contacts for Movies On Demand, Pay-Per-View Events, Sports Packages, Vutopia On Demand and Howard Stern On Demand; including monthly affiliate marketing newsletters, customizable press releases, movie and event web banners, and billboards
    • Responsible for the organization and delivery of promotional marketing materials to affiliate relations, marketing partners, including materials and information on the brands, including promotional outlines presentations and premiums.
    • Managed the traction and allocate all on demand movies for relevant promotion and marketing information in the form of marketing and promotional planners internally and to all MSOs.
    • Worked with
  • AE Networks
    Ad Sales Marketing Coordinator
    AE Networks
    Sep 2008 - Mar 2009 (7 months)
    • Assist department in securing network distribution, local insertion and media value for five cable networks (Lifetime, Lifetime Movie Network, Lifetime Real Women, Lifetime HD, and Lifetime Movie Network HD)
    • Support the VP of Affiliate Ad Sales and Distribution Marketing and the Eastern Region affiliate sales team
    • Assist on preparation for monthly VOD tactics and distribution of descriptions and media clips.
    • Manage all travel arrangements, expenses, meetings, and phone coverage for the Vice President.
    • Facilitate on various projects with the Director and Manager of the department; including mailings and promotions
    • Assisted in planning affiliate centric events, including guest list management.
  • ATT Mobility
    Marketing Specialist for 2007 iPhone Launch and Sales Representative
    ATT Mobility
    Jun 2007 - Jan 2008 (8 months)
    Conducted needs analysis to match customers’ requirements with the correct wireless device

    Proficiently demonstrated device features, applications, capabilities and benefits for prospective customers

    Assisted manager with numerous sales support duties, such as inventory and merchandising maintenance
  • Viacom
    Corporate Communications Intern, Comedy Central
    Viacom
    Jan 2007 - May 2007 (5 months)
    Pitched new shows and new talent to media junkets including college press
    Created television Press Releases for premieres, events and talent for the network with Publicist supervision
    Promoted events and premieres for the network
    Helped coordinate various radio tours and audio interviews for talent
    Created and Distributed weekly Press Digests regarding Comedy Central, its programming and events
    Fulfilled needs for Publicists: updated college contacts, fulfilled dubbing requests, and participated in staff meetings
  • University of Illinois at UrbanaChampaign
    Public Relations Intern, College of Medicine
    University of Illinois at UrbanaChampaign
    Jun 2005 - Aug 2005 (3 months)
    Coordinated and facilitated 2005 Take Your Child To Work Day
    Created Press Releases for events taking place at the college, including graduation announcements
    Coordinated Special Events: Press Conference: Secretary of the United States Dept. of Human Service
    Updated current college events board and contact list for newspapers and radio stations
Education verified_user 0% verified
  • Edgewood University
    BS, Communication Studies: Media and Message
    Edgewood University
    Jan 2004 - Jan 2008 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • I
      Top of the Mark Award
      Issued by CTAM Cable Telecommunications Association for Marketing
      Top of the Mark Winner:
      A+E Networks
      History En Espanol: Colors of My Culture
      Partnership with Affiliates - Multimedia Campaign

      ///

      About the Awards:
      The annual Mark Awards competition was a member service of the Cable & Telecommunications Association for Marketing that recognized outstanding achievement and excellence in marketing from networks, cable companies, and their agencies. Award recipients are known throughout the cable and entertainment world as “best in class”.

      Nearly 800 entries were judged annually. Roughly 200 Gold, Silver and Bronze and only one Top of the Mark award, selected by more than 100 elite marketers during a rigorous judging process.
    This is a community-created genome.