Michael Stevenson

Michael Stevenson

About

Detail

Director of Field Marketing @ Wizehire | Driving Demand with Advanced Lead Generation, ABM, and Events
Austin, Texas, United States

Timeline


work
Job
school
Education
folder
Project
auto_stories
Publication

Résumé


Jobs verified_user 0% verified
  • W
    Director of Field Marketing
    WizeHire
    Jul 2023 - Current (2 years 10 months)
  • C
    Human Rights Commissioner
    City of Austin
    May 2023 - Current (3 years)
    Advise and consult with the Austin City Council on all matters involving racial, religious or ethnic discrimination and devise practices to promote equal opportunity. Advisory body on non-discrimination policies, aid in forming local community groups, investigate complaints of prejudice and discrimination, and conduct educational programs. Secure for all individuals in the City of Austin freedom from discrimination because of race, color, disability, religion, sex, national origin, sexual orientation, gender identity, or age.
  • W
    Field Marketing and Event Strategy Consultant
    WizeHire
    Apr 2023 - Jul 2023 (4 months)
  • Indeedcom
    iPride APAC Co-Chair IRG (Employee Resource Group)
    Indeedcom
    Sep 2020 - Oct 2022 (2 years 2 months)
    APAC (AU, JP, IN, SG) Regional co-chair supporting Indeed's LGBTQIA+ inclusion group. Managed activities internally and externally to provide advocacy for Indeed's LGBTQIA+ employees and allies throughout the region Worked cross-functionally with CEO, Product, and Marketing to ensure inclusive best practices were used throughout the business (from internal practices to product development)
  • Indeedcom
    Senior Field Marketing Manager, Australia
    Indeedcom
    Mar 2018 - Oct 2022 (4 years 8 months)
    Led Enterprise marketing strategy for Australia and consistently exceeded both globally set targets of executive engagements (directly influenced meetings set with sales) by 343% and MQLs generated by 184% YTD 2022 Collaborated with Sales leadership to identify most strategic Enterprise accounts, executed a targeted direct mail engagement campaign generating >$1MM+ in new revenue in Q1 2022, enabling all account executives to hit Sales targets Developed detailed brief for account-based marketing (ABM) agency selection, managed onboarding and ongoing project management- including engagement with internal stakeholders across marketing and sales Initiated the Talent Think Tank executive roundtable series with key industry partner- a progra
  • Indeedcom
    Senior Global Events Manager, Branded Events
    Indeedcom
    Jan 2014 - Mar 2018 (4 years 3 months)
    Responsible for all aspects of Explore, Indeed's global event roadshow. Built a global lead generation roadshow program across 12 countries, impacting over 10,000 customers Works closely with cross-functional partners to ensure that each event delivers the right, relevant, experiences to the Indeed client-base, globally. 170% YOY lead generation growth across branded event programs Responsible for entire budget across domestic and international events, sponsorships, agency partners, and operations costs Manages a global team responsible for 117 events annually (95% YOY increase)Developed key aspects of an integrated marketing campaign across PR, corporate branding, advertising, social, events for Australia’s largest festival, Vivid I
  • Thomson Reuters
    Marketing Program Manager
    Thomson Reuters
    Oct 2013 - Jan 2014 (4 months)
    Established reporting across 5 lines of business and uncovered unattributed marketing efforts ​ Instituted benchmark reporting suite focused on lead generation, email performance, growth and retention campaigns Managed multiple data-driven and event campaigns
  • Bazaarvoice
    Strategic Events Manager
    Bazaarvoice
    Nov 2011 - Jun 2013 (1 year 8 months)
    Developed content for C-level marketers on the future of social economy and how technology influences the way people interact with one another Built event programs with 70% growth, expansion to 8 countries, attendance increases of 20%, and cost reduction of 40% annually. Selected and coordinated top tier media personalities, authors, and business leaders for speaking engagements Managed and communicates marketing strategy for programs of over $4.2 million annually through cross-functional planning, operational improvements, and tactical execution of global user group programs. Executed full lifecycle campaigns including budget management, agendas, ROI assessment, and performance metric analysis. Drove client and partner relations of Fo
  • Bazaarvoice
    User Group Community Program Manager
    Bazaarvoice
    Nov 2010 - Mar 2012 (1 year 5 months)
    Developed strategy for global user group program and registration campaigns which impacted over 300 customers. Tracked and measured logistics of worldwide webinar programs, dashboard metrics, and customer engagements customer programs. Built and launched client training portal and webinar series to train customer base of up to 2,500 users. Managed a team with a $180k budget to achieve a 30% growth in program participation year-over-year.
  • Bazaarvoice
    Strategic Enablement Team Lead
    Bazaarvoice
    Jul 2008 - Nov 2010 (2 years 5 months)
    Supervised an analyst team in tool maintenance and global capacity planning that resulted in driving overall costs down by over 40%. Maintained 99% service level attainment for over 1.2 million pieces of content a month. Developed and delivered trainings to new clients, cross-functional team members, and new hires. Implemented real-time communication strategy for 200 person remote team
  • Bazaarvoice
    Content Operations Associate
    Bazaarvoice
    Jul 2007 - Jul 2008 (1 year 1 month)
    Developed new processes for staffing, training, and forecasting to grow a 4-person remote employee team to 195 Created initial groundwork/improvements for tool development. Facilitated training for classes up to 100+ people at a time.
  • Dell Inc
    Call Center Operations Analyst
    Dell Inc
    Jan 2005 - Dec 2007 (3 years)
    Analyzed and compared productivity time, outage, and overall health of the site data and actual staffing and forecasting data resulting in raising efficiencies in CCO. Integrated two sales lines of business into one consolidated business group. Maintained time-sensitive tools, real-time, with a 98% accuracy to provide accurate, customer-facing reporting to senior, mid-level, and frontline management.
Education verified_user 0% verified
  • University of Texas Pan American
    BA, International Studies, Russian
    University of Texas Pan American
    Jan 2002 - Dec 2005 (4 years)
Projects (professional or personal) verified_user 0% verified
  • E
    Enough Read
    Feb 2022 - Current (4 years 3 months)
Publications verified_user 0% verified
  • Bazaarvoice
    Use discovery marketing to get advocates talking and sharing
    Bazaarvoice
    Feb 2013
    How discovery marketing is emerging as an effective way of getting brand advocates talking and sharing.
  • Bazaarvoice
    Is pizza ruining your social TV experience? How entertainment brands might fix it
    Bazaarvoice
    Feb 2013
This is a community-created genome.