With over 15 years of experience in B2B marketing, Michael helps Wizehire, a leading hiring software company, connect with their customers and talent through innovative and data-driven campaigns. He specializes in demand generation, engagement programs, strategic events, and account-based experience (ABX), a holistic approach that aligns marketing, sales, and customer success teams around the needs and preferences of each account.
Michael is passionate about creating memorable and impactful marketing experiences that generate predictable revenue growth, greater brand recognition, and customer loyalty. He has successfully planned and executed multiple global and regional events, social media campaigns, content development, and lead generation initiatives for some of the world's most recognizable brands, such as Indeed.com, Thomson Reuters, and Bazaarvoice. He is also a certified ABX practitioner, a LinkedIn Sales Navigator expert, and a musical theater nerd.