Ashley D'onofrio

Global Director, Customer Success

Swrve

Sep 2021 - Current (5 years 1 month)

• Working to expand the Global CS Team at Swrve - hiring & training. Hired CSMs in NY, London, and Singapore. • Working to maintain a

D

Director, Customer Success - Americas

Jun 2021 - Sep 2021 (4 months)

• Responsible for growing the US CSM team, training, renewals • Working to maintain a

S

Senior Customer Success Manager

Dec 2019 - Jun 2021 (1 year 7 months)

• Managing a book of business ($3-$5MM) and ensuring adoption of Swrve platform, growth within their marketing stack and finding value through mobile strategy. • Assisting enterprise companies in understanding their mobile audience and how best to engage relevantly and at the right time • Proving out the CSM function for renewals with a 93% Renewal Rate

Customer Success Manager

Demandbase

Nov 2015 - Jun 2017 (1 year 8 months)

• Responsible for client success with their Account-Based Marketing strategy and their Demandbase investment; responsible for all renewal and upsell opportunities • Manage a book of business consisting of Mid-Market, Enterprise and Strategic accounts; responsible for their growth year over year • Strategize with clients on their approach to ABM and ensuring their B2B marketing goals are met

Senior Account Manager, Strategic Partnerships

AddThis

Mar 2015 - Nov 2015 (9 months)

• Responsible for the creation of the AddThis B2B data segments and the GTM strategy to ensure positive promotion in the marketplace • Work with the Business Development teams at the channel partners such as BlueKai, Google and MediaMath to grow the book of business and ensure an increase in quarterly revenue

B

Manager, Client Services

BBN Networks

Jun 2014 - Feb 2015 (9 months)

• Manage the integration of BBN's programmatic campaigns onto AppNexus; point of contact for all troubleshooting and technical inquiries • Train the Ad Operations team to ensure proper set up, optimization strategies and continued campaign success • Administer all communication and SOW's with third party data vendors; based on performance and discrepancy testing • Work to integrate Account Management team with Salesforce to ensure the most efficient usage and documentation of records

B

Account Manager - East

Bizos

Jun 2013 - Jun 2014 (1 year 1 month)

• Build relationships with clients to assist in pre-sale activities and monitor campaign performance to optimize for renewals, up-sells and incremental budgets • Create, implement, and troubleshoot client pixels to ensure proper data tracking and analytics • Provide reporting and analysis on campaign performance vs. ROI/CPA/CPC/CTR goals using Bizo Marketing Platform • Manage the Account Management Twiter Page to create awareness for the company and its products

Product Analyst

Madison Logic

Sep 2011 - May 2013 (1 year 9 months)

• Decompose high-level information into detailed units of work for the engineering team to estimate and tackle with a clear understanding of expected results • Interpret business needs from internal & external sources and translate them into application requirements with the guidance of the VP of Product Management • Shepherd production issues through all aspects of their lifecycle, including initial troubleshooting, coordination with engineering for further investigation, communication with front-office, and using sound judgment in the escalation to Product and Technology management & urgency of resolution

A

Advertising Account Manager

Sep 2011 - Nov 2012 (1 year 3 months)

• Maintain contract requirements and fulfillment through Madison Logic's lead generating platform • Design and launch all lead-generating campaigns for HR, Marketing and Technology verticals • Serve as point person for the client to receive all creative assets and track the performance of digital media content

A

Account Coordinator

ADSPACE DIGITAL MALL NETWORK

May 2010 - Aug 2011 (1 year 4 months)

• Assist with the development of sales strategies and conduct competitive research • Handle incoming requests for proposals (RFP's) and customize presentation decks for sales reps • Serve as point person for all correspondence between the client and the creative team on production of commercials

About

Detail

Timeline

Résumé

Ashley D'onofrio

About

Detail

Behavioral traits