Market Researcher
Kantar
Jan 2021 - Sep 2023 (2 years 9 months)
• Conducted comprehensive market research, ad effectiveness, and copy test studies for Fortune 500 brands, media publishers, and ad agencies.
• Acted as the primary point of contact for clients, ensuring research objectives were met through effective study and survey design, enhancing client satisfaction and loyalty.
• Coordinated multiple studies across client stakeholders and internal teams, ensuring seamless project execution and timely results delivery crucial for supporting sales strategies.
• Authored detailed reports on marketing campaigns, incorporating quantitative data analysis and offering clients actionable steps for improving media and brand strategies, contributing to sales growth.