Edward Pierce Senior UX Researcher at Fors Marsh

Senior UX Researcher

Fors Marsh

Nov 2018 - Current (7 years 8 months)

User Experience Researcher

Fors Marsh Group

May 2015 - Nov 2018 (3 years 7 months)

Graduate Student Research Assistant

GEORGE MASON UNIVERSITY

Jan 2013 - May 2014 (1 year 5 months)

*Researched the effects of transcranial direct-current stimulation (tDCS) on spatial working memory training, risk aversion, and general intelligence/reasoning ability *Orchestrated the participant recruitment process using cloud-based recruitment software (Sona Systems) *Administered 30-minute brain stimulation using 2.0 mA tDCS *Ran participants through multiple cognitive tasks, including n-back task, Raven's Progressive Matrices, BART risk-aversion task, spatial working memory training task, and NASA TLX *Performed regression analysis on BART data using SPSS and reported results to research team

Usability Testing

GEORGE MASON UNIVERSITY

Jan 2013 - May 2013 (5 months)

*Designed a multifunctional smartphone app prototype using Fluid UI that assisted users with navigation, check-in, and a rewards system to promote consistent use of app *Created personas and applied Jakob Nielsen’s 10 usability heuristics for evaluation *Performed competitor analysis, context analysis, and task analyses (GOMS, KLM) *Proctored focus group that required 8 participants to complete 5 tasks using navigation prototype *Created coding scheme to enable simpler data interpretation from focus group

Eye Movements & Perception

GEORGE MASON UNIVERSITY

Jan 2013 - May 2013 (5 months)

• Designed a study investigating eye movements during a complicated driving task • Created heat maps and gaze plots to study visual search patterns while driving and made inferences about mental resource allocation limitations

Human Factors in Transportation

GEORGE MASON UNIVERSITY

Jan 2010 - May 2010 (5 months)

*Engineered a physical prototype and a virtual prototype (Axure) of an in-vehicle navigation system which resulted in 23% fewer eye movements away from roadway over a 2 mile course when compared to an in-vehicle navigation system that only provided distance-to-turn information *Tested prototype by recording eye movements during multiple ride-alongs with participants *Conducted retrospective interviews with participants to evaluate user experience with the prototype

Researcher-Human Interaction with Technology

University of Kentucky

May 2009 - May 2010 (1 year 1 month)

*Devised an on-board route map system to be implemented in every bus of the LexTran Transit System *Designed and implemented surveys to 50 LexTran users to assess user experience *Presented results and recommendations to the President of LexTran and the LFUCG Transportation Board

Research Assistant

University of Kentucky

Aug 2008 - May 2010 (1 year 10 months)

*Collaborated with research assistants to create 10 studies that investigated cognitive and social psychology *Showcased research method knowledge by running over 30 participants through each of the 10 psychological studies *Designed 10 question survey with a 5 point Likert scale to assess participants' attitudes

Edward Pierce

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